BF.B · NYSE · STOCK
Brown–Forman (BF.B) Stock Analysis
$26.71
52W $22.61 – $31.92
59/100
$12.47B
17.4
0.33
Is BF.B Bullish or Bearish?
Bullish.
Innellis AI committee rates Brown–Forman (BF.B) Buy with a composite score of 59/100
, based on 5 analysts with 40% agreement.
Last updated September 06, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +15.65 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -4.35 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Macro Analyst sees a compelling case — vix regime is low -- calm backdrop supports risk-taking. Growth Analyst remains cautious — revenue declining -0.8% yoy -- this is not a growth story right now. This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- ROE of 17.8% shows genuine earnings power backing the valuation — Value
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Weekly trend (sideways) confirms the daily trend -- multi-timeframe agreement — Technical
- VIX regime is low -- calm backdrop supports risk-taking — Macro
Bear Case
- Revenue declining -0.8% YoY -- this is not a growth story right now — Growth
- EPS declining -13.1% YoY despite any revenue growth — Growth
- MACD histogram negative -- bearish momentum — Technical
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of September 06, 2026
Overall Committee Score
59/100
Agreement
40%
Analysts
5
Conviction
Contested
Sector Rank
Top 45%
of 72 Consumer Defensive peers
Value Analyst
bullish
63
/ 100 · Moderate confidence
Classic value case: cheap on multiples with earnings power to back it up
+ ROE of 17.8% shows genuine earnings power backing the valuation
Growth Analyst
bearish
40
/ 100 · High confidence
Growth story is weak, decelerating, or inconsistent
+ Quarter-over-quarter growth rate is ACCELERATING, not just positive
− Revenue declining -0.8% YoY -- this is not a growth story right now
Technical Analyst
neutral
54
/ 100 · High confidence
Mixed or range-bound price action
+ Weekly trend (sideways) confirms the daily trend -- multi-timeframe agreement
− MACD histogram negative -- bearish momentum
Macro Analyst
bullish
80
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
+ VIX regime is low -- calm backdrop supports risk-taking
News Analyst
neutral
60
/ 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2704.43)
Investment Thesis Evolution
Committee score moved marginally from 59.4 to 59.4.
Comparing 2026-09-05 to 2026-09-06 (1 day apart).
Technical Analysis
RSI (14)
38.7
Neutral
MACD Histogram
-0.170
Bearish Momentum
Trend Direction
Sideways
Weekly: Sideways
Market Structure
Hh Hl
Support
$26.31
Resistance
$29.32
Bollinger %B
0.13
Inside Bands
Price vs Moving Averages
EMA 9
$27.26
Below
EMA 21
$27.51
Below
EMA 50
$27.35
Below
EMA 200
$27.70
Below
Fundamental Analysis
Valuation
89
Growth
51
Profitability
93
Financial Health
97
Cash Flow
70
Valuation
P/E Ratio
17.4×
P/B Ratio
3.09×
PEG Ratio
-1.24
Dividend Yield
3.46%
52W High
$31.92
52W Low
$22.61
Quality & Growth
ROE
1778.6%
ROA
905.7%
Gross Margin
6066.4%
Operating Margin
2860.8%
Revenue Growth YoY
—
Debt / Equity
0.61
AI Fundamental Assessment
P/E ratio of 17.4 (inexpensive relative to a 15-40x range); Price-to-book of 3.1x; PEG ratio of -1.2 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 17.8%; Return on assets of 9.1%; Net margin of 18.4%; Gross margin of 60.7%; Current ratio of 3.26 (healthy short-term liquidity); Debt-to-equity of 0.62; Free cash flow per share is positive (2.02); Most recent quarter beat estimates by 1.2%; EPS growth accelerating (-79.3% -> +216.7% QoQ); Average YoY EPS growth of 5.6%; Analyst estimates falling over recent quarters
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