ELF vs HSY
e.l.f. Beauty vs Hershey Company — AI-powered side-by-side comparison
VS
HSY
Hershey Company
53
Watch
| Metric | ELF | HSY |
|---|
| AI Score |
61
|
53
|
| Price |
$106.03
|
$189.96
|
| P/E Ratio |
101.81×
|
25.27×
|
| ROE |
2.3%
|
19.0%
|
| Revenue Growth YoY |
—
|
—
|
| Gross Margin |
74.4%
|
38.1%
|
| Debt / Equity |
0.79×
|
1.23×
|
| Dividend Yield |
0.0%
|
3.1%
|
| RSI (14) |
74.5
|
59.8
|
| Beta |
2.389
|
0.097
|
| Expected Upside |
+29.8%
|
+3.6%
|
AI Committee View
Current Innellis committee reasoning for ELF versus HSY.
ELF leads by 8 points.
ELF scores 61/100 (Buy) versus HSY at 53/100 (Watch).
ELF Committee View
60% agreement
5 analysts
The committee is genuinely divided. Growth Analyst sees a compelling case — 5 consecutive earnings beats -- consistent execution. Risk Analyst remains cautious — bollinger bandwidth of 28.6% signals elevated volatility. This disagreement is itself the signal — the setup is not clean in either direction.
Bull Case
- 5 consecutive earnings beats -- consistent execution — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Price structure making higher highs and higher lows — Technical
Bear Case
- RSI at 74 is in overbought territory — Technical
- Weekly RSI at 75 -- overbought on the larger timeframe too — Technical
- Bollinger bandwidth of 28.6% signals elevated volatility — Risk
HSY Committee View
60% agreement
5 analysts
The committee is genuinely divided. Macro Analyst sees a compelling case. Growth Analyst remains cautious — revenue declining -12.4% yoy -- this is not a growth story right now. This disagreement is itself the signal — the setup is not clean in either direction.
Bull Case
- ROE of 31.3% shows genuine earnings power backing the valuation — Value
- 5 consecutive earnings beats -- consistent execution — Growth
- MACD histogram positive -- bullish momentum — Technical
Bear Case
- P/E of 31.9 is moderate-to-rich — Value
- Price-to-book of 8.0x prices in significant intangible value — Value
- Revenue declining -12.4% YoY -- this is not a growth story right now — Growth