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CHD vs ELF

Church & Dwight vs e.l.f. Beauty — AI-powered side-by-side comparison
CHD
Church & Dwight
60
Buy
VS
ELF
e.l.f. Beauty
61
Buy
MetricCHDELF
AI Score 60 61
Price $102.29 $105.87
P/E Ratio 32.84× 105.81×
ROE 18.4% 2.3%
Revenue Growth YoY
Gross Margin 45.6% 74.4%
Debt / Equity 0.56× 0.79×
Dividend Yield 1.2% 0.0%
RSI (14) 62.6 79.4
Beta 0.471 2.389
Expected Upside +0.2% +24.8%

AI Committee View

Current Innellis committee reasoning for CHD versus ELF.
ELF leads by 1 points.

ELF scores 61/100 (Buy) versus CHD at 60/100 (Buy).

CHD Committee View
50% agreement
6 analysts

The committee is split. Analysts see this stock differently enough that the current rating reflects genuine uncertainty, not a weak signal.

Bull Case
  • ROE of 17.8% shows genuine earnings power backing the valuation — Value
  • EPS growing 46.6% YoY — Growth
  • News sentiment is positive (+0.47 across 15 articles, 14d) — News
Bear Case
  • P/E of 32.3 is moderate-to-rich — Value
  • Price-to-book of 5.0x prices in significant intangible value — Value
  • Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
ELF Committee View
60% agreement
5 analysts

The committee is genuinely divided. Growth Analyst sees a compelling case — 5 consecutive earnings beats -- consistent execution. Risk Analyst remains cautious — bollinger bandwidth of 28.6% signals elevated volatility. This disagreement is itself the signal — the setup is not clean in either direction.

Bull Case
  • 5 consecutive earnings beats -- consistent execution — Growth
  • Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
  • Price structure making higher highs and higher lows — Technical
Bear Case
  • RSI at 74 is in overbought territory — Technical
  • Weekly RSI at 75 -- overbought on the larger timeframe too — Technical
  • Bollinger bandwidth of 28.6% signals elevated volatility — Risk
Want the full breakdown?
Committee votes, technicals, and trade plans for both companies.
CHD Full Analysis ELF Full Analysis