ELF vs MO
e.l.f. Beauty vs Altria Group Inc. — AI-powered side-by-side comparison
VS
MO
Altria Group Inc.
53
Watch
| Metric | ELF | MO |
|---|
| AI Score |
61
|
53
|
| Price |
$105.30
|
$68.27
|
| P/E Ratio |
105.81×
|
14.45×
|
| ROE |
2.3%
|
-198.4%
|
| Revenue Growth YoY |
—
|
—
|
| Gross Margin |
74.4%
|
71.0%
|
| Debt / Equity |
0.79×
|
-9.21×
|
| Dividend Yield |
0.0%
|
6.2%
|
| RSI (14) |
79.4
|
60.2
|
| Beta |
2.389
|
0.495
|
| Expected Upside |
+24.8%
|
+0.2%
|
AI Committee View
Current Innellis committee reasoning for ELF versus MO.
ELF leads by 8 points.
ELF scores 61/100 (Buy) versus MO at 53/100 (Watch).
ELF Committee View
60% agreement
5 analysts
The committee is genuinely divided. Growth Analyst sees a compelling case — 5 consecutive earnings beats -- consistent execution. Risk Analyst remains cautious — bollinger bandwidth of 28.6% signals elevated volatility. This disagreement is itself the signal — the setup is not clean in either direction.
Bull Case
- 5 consecutive earnings beats -- consistent execution — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Price structure making higher highs and higher lows — Technical
Bear Case
- RSI at 74 is in overbought territory — Technical
- Weekly RSI at 75 -- overbought on the larger timeframe too — Technical
- Bollinger bandwidth of 28.6% signals elevated volatility — Risk
MO Committee View
33% agreement
6 analysts
The committee is genuinely divided. News Analyst sees a compelling case — news sentiment is positive (+0.27 across 40 articles, 14d). Risk Analyst remains cautious — high leverage (debt-to-equity 10.38) amplifies downside in a stress scenario. This disagreement is itself the signal — the setup is not clean in either direction.
Bull Case
- P/E of 13.7 is inexpensive for the broad market — Value
- ROE of 149.7% shows genuine earnings power backing the valuation — Value
- Dividend yield of 9.5% pays you to wait — Value
Bear Case
- Price-to-book of 26.8x prices in significant intangible value — Value
- Debt-to-equity of 10.38 adds balance-sheet risk to the value case — Value
- Revenue declining -0.6% YoY -- this is not a growth story right now — Growth