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SON vs UAA

Sonoco vs Under Armour, Inc. — AI-powered side-by-side comparison
SON
Sonoco
71
Buy
VS
UAA
Under Armour, Inc.
44
Reduce
MetricSONUAA
AI Score 71 44
Price $57.79 $5.33
P/E Ratio 8.92× -4.50×
ROE 11.0% -35.0%
Revenue Growth YoY
Gross Margin 20.8% 47.0%
Debt / Equity 1.31× 0.96×
Dividend Yield 3.7% 0.0%
RSI (14) 54.1 15.0
Beta 0.353 1.651
Expected Upside +1.0%

AI Committee View

Current Innellis committee reasoning for SON versus UAA.
SON leads by 27 points.

SON scores 71/100 (Buy) versus UAA at 44/100 (Reduce).

SON Committee View
80% agreement
5 analysts

The primary driver is p/e of 9.0 is inexpensive for the broad market. The main limiting factor is macd histogram negative -- bearish momentum. The committee is constructive but not yet at full conviction.

Bull Case
  • P/E of 9.0 is inexpensive for the broad market — Value
  • Price-to-book of 1.2x is a discount to asset value — Value
  • ROE of 17.8% shows genuine earnings power backing the valuation — Value
Bear Case
  • MACD histogram negative -- bearish momentum — Technical
UAA Committee View
50% agreement
6 analysts

The committee is genuinely divided. Macro Analyst sees a compelling case — vix regime is low -- calm backdrop supports risk-taking. Growth Analyst remains cautious — revenue declining -3.8% yoy -- this is not a growth story right now. This disagreement is itself the signal — the setup is not clean in either direction.

Bull Case
  • VIX regime is low -- calm backdrop supports risk-taking — Macro
  • Market regime is bullish (Bull market -- normal position sizing) — Macro
  • Beta of 1.63 means this name should amplify a favorable market regime — Macro
Bear Case
  • ROE of only -30.1% -- cheap may mean cheap for a reason — Value
  • Revenue declining -3.8% YoY -- this is not a growth story right now — Growth
  • RSI at 15 is in oversold territory (could mean either capitulation or a bounce setup) — Technical
Want the full breakdown?
Committee votes, technicals, and trade plans for both companies.
SON Full Analysis UAA Full Analysis