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UAA · NYSE · STOCK

Under Armour (UAA) Stock Analysis

Consumer Cyclical Updated October 10, 2026
$4.93
52W $4.13 – $8.15
49/100
$2.10B
-4.1
1.62
AI Committee Verdict
Watch
49/100
Conviction: Moderate · 67% agreement · 6 analysts
+38.8%
-2.4%
15.98:1
Moderate

Is UAA Bullish or Bearish?

Mixed. Innellis AI committee rates Under Armour, Inc. (UAA) Watch with a composite score of 49/100 , based on 6 analysts with 67% agreement. Last updated October 10, 2026.

What Would Change This View

Upgrade to Buy
Requires a committee score of 60.0 — +11.12 from today. Applies on the first day at or above the line; upgrades are never dampened.
Downgrade to Reduce
Requires the score to fall below 40.0 — -8.88 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.

Executive Summary

The committee is genuinely divided. Macro Analyst sees a compelling case. Portfolio Manager remains cautious — sector concentration is already high (hhi 2796.97). This disagreement is itself the signal — the setup is not clean in either direction.

Bull & Bear Case

Bull Case
  • Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
  • MACD histogram positive -- bullish momentum — Technical
Bear Case
  • ROE of only -32.1% -- cheap may mean cheap for a reason — Value
  • Revenue declining -3.6% YoY -- this is not a growth story right now — Growth
  • Price structure making lower highs and lower lows — Technical
  • Daily trend (downtrend) conflicts with the weekly trend (uptrend) -- fighting the larger trend — Technical
  • Bollinger bandwidth of 20.1% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or forward-looking judgement. They summarise what the numbers say today.
Price History (6M)

AI Investment Committee

Committee Consensus As of October 10, 2026
Overall Committee Score
49/100
Agreement
67%
Analysts
6
Conviction
Moderate
Sector Rank
Top 93%
of 178 Consumer Cyclical peers
Value Analyst neutral
42 / 100 · Moderate confidence
Fair value -- neither a bargain nor obviously overpriced
− ROE of only -32.1% -- cheap may mean cheap for a reason
Growth Analyst neutral
50 / 100 · Moderate confidence
Moderate growth -- present but not remarkable
+ Quarter-over-quarter growth rate is ACCELERATING, not just positive
− Revenue declining -3.6% YoY -- this is not a growth story right now
Technical Analyst neutral
46 / 100 · High confidence
Mixed or range-bound price action
+ MACD histogram positive -- bullish momentum
− Price structure making lower highs and lower lows
Risk Analyst bearish
35 / 100 · Low confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− Bollinger bandwidth of 20.1% signals elevated volatility
Macro Analyst bullish
65 / 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst neutral
55 / 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
Portfolio Manager bearish
30 / 100 · Moderate confidence
The existing book itself argues for caution here, independent of how good this specific stock looks
− Sector concentration is already high (HHI 2796.97)
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Investment Thesis Evolution

Committee score moved marginally from 48.9 to 48.9.

Analyst-level changes:
  • Risk Analyst: +1 bearish signal(s).

Comparing 2026-10-09 to 2026-10-10 (1 day apart).

Technical Analysis

RSI (14)
65.4
Neutral
MACD Histogram
0.081
Bullish Momentum
Trend Direction
Downtrend
Weekly: Uptrend
Market Structure
Mixed
Support
$4.81
Resistance
$6.84
Bollinger %B
0.72
Inside Bands
Price vs Moving Averages
EMA 9
$4.77 Above
EMA 21
$4.80 Above
EMA 50
$5.15 Below
EMA 200
$5.72 Below

Fundamental Analysis

Valuation
100
Growth
85
Profitability
17
Financial Health
81
Cash Flow
15
Valuation
P/E Ratio -4.1×
P/B Ratio 1.43×
PEG Ratio -0.02
Dividend Yield 0.00%
52W High $8.15
52W Low $4.13
Quality & Growth
ROE -3504.4%
ROA -1122.5%
Gross Margin 4701.1%
Operating Margin 29.4%
Revenue Growth YoY —
Debt / Equity 0.96
AI Fundamental Assessment
P/E ratio of -4.1 (inexpensive relative to a 15-40x range); Price-to-book of 1.4x; PEG ratio of -0.0 (under 1.0 suggests growth is undervalued relative to price); Return on equity of -35.0%; Return on assets of -11.2%; Net margin of -10.0%; Gross margin of 47.0%; Current ratio of 1.81 (healthy short-term liquidity); Debt-to-equity of 0.96; Free cash flow per share is negative (-0.19); Most recent quarter beat estimates by 184.1%; EPS growth accelerating (-133.3% -> +266.7% QoQ); Analyst estimates rising over recent quarters
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