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UAA · NYSE · STOCK

Under Armour, Inc.

Consumer Cyclical Updated August 11, 2026
$5.33
52W $4.13 – $8.15
44/100
$2.28B
-4.5
1.65
AI Committee Verdict
Reduce
44/100
Conviction: Contested · 50% agreement · 6 analysts
Contested

Is UAA Bullish or Bearish?

Mixed. Innellis AI committee rates Under Armour, Inc. (UAA) Reduce with a composite score of 44/100 , based on 6 analysts with 50% agreement. Last updated August 11, 2026.

What Would Change This View

Upgrade to Watch
Requires a committee score of 45.0 — +0.81 from today. Applies on the first day at or above the line; upgrades are never dampened.
Downgrade to Sell
Requires the score to fall below 25.0 — -19.19 from today. The band boundary is 30.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.

Executive Summary

The committee is genuinely divided. Macro Analyst sees a compelling case — vix regime is low -- calm backdrop supports risk-taking. Growth Analyst remains cautious — revenue declining -3.8% yoy -- this is not a growth story right now. This disagreement is itself the signal — the setup is not clean in either direction.

Bull & Bear Case

Bull Case
  • VIX regime is low -- calm backdrop supports risk-taking — Macro
  • Market regime is bullish (Bull market -- normal position sizing) — Macro
  • Beta of 1.63 means this name should amplify a favorable market regime — Macro
Bear Case
  • ROE of only -30.1% -- cheap may mean cheap for a reason — Value
  • Revenue declining -3.8% YoY -- this is not a growth story right now — Growth
  • RSI at 15 is in oversold territory (could mean either capitulation or a bounce setup) — Technical
  • MACD histogram negative -- bearish momentum — Technical
  • Price trading below the lower Bollinger Band -- stretched to the downside — Technical
  • Bollinger bandwidth of 31.4% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or forward-looking judgement. They summarise what the numbers say today.
Price History (6M)

AI Investment Committee

Committee Consensus As of August 11, 2026
Overall Committee Score
44/100
Agreement
50%
Analysts
6
Conviction
Contested
Sector Rank
Top 99%
of 178 Consumer Cyclical peers
Value Analyst neutral
42 / 100 · Moderate confidence
Fair value -- neither a bargain nor obviously overpriced
− ROE of only -30.1% -- cheap may mean cheap for a reason
Growth Analyst bearish
15 / 100 · Low confidence
Growth story is weak, decelerating, or inconsistent
− Revenue declining -3.8% YoY -- this is not a growth story right now
Technical Analyst bearish
38 / 100 · High confidence
Price action is deteriorating -- trend and/or momentum are working against this name
− RSI at 15 is in oversold territory (could mean either capitulation or a bounce setup)
Risk Analyst bearish
35 / 100 · Low confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− Bollinger bandwidth of 31.4% signals elevated volatility
Macro Analyst bullish
78 / 100 · Moderate confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
+ VIX regime is low -- calm backdrop supports risk-taking
News Analyst neutral
57 / 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
Portfolio Manager neutral
55 / 100 · Moderate confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− 2 existing position pair(s) are highly correlated already
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Technical Analysis

RSI (14)
15.0
Oversold
MACD Histogram
-0.200
Bearish Momentum
Trend Direction
Sideways
Weekly: Downtrend
Market Structure
Mixed
Support
$4.81
Resistance
$6.84
Bollinger %B
-0.19
Below Lower Band
Price vs Moving Averages
EMA 9
$6.25 Below
EMA 21
$6.53 Below
EMA 50
$6.45 Below
EMA 200
$6.13 Below

Fundamental Analysis

Valuation
100
Profitability
17
Financial Health
81
Cash Flow
15
Valuation
P/E Ratio -4.5×
P/B Ratio 1.55×
PEG Ratio -0.02
Dividend Yield 0.00%
52W High $8.15
52W Low $4.13
Quality & Growth
ROE -3504.4%
ROA -1122.5%
Gross Margin 4701.1%
Operating Margin 29.4%
Revenue Growth YoY
Debt / Equity 0.96
AI Fundamental Assessment
[reduced confidence: limited earnings history] P/E ratio of -4.5 (inexpensive relative to a 15-40x range); Price-to-book of 1.6x; PEG ratio of -0.0 (under 1.0 suggests growth is undervalued relative to price); Return on equity of -35.0%; Return on assets of -11.2%; Net margin of -10.0%; Gross margin of 47.0%; Current ratio of 1.81 (healthy short-term liquidity); Debt-to-equity of 0.96; Free cash flow per share is negative (-0.19); Earnings-history trend unavailable; growth based on TTM year-over-year only.
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