SON · NYSE · STOCK
Sonoco (SON) Stock Analysis
$51.93
52W $38.65 – $60.67
65/100
$5.21B
8.1
0.35
⚠
Buy rating, but near-term risk/reward is unfavorable
The long-term recommendation is based on the composite investment score. The near-term risk/reward is based on nearby support and resistance levels. These can differ when a strong company trades close to resistance with support further below.
Is SON Bullish or Bearish?
Bullish.
Innellis AI committee rates Sonoco (SON) Buy with a composite score of 65/100
, based on 5 analysts with 80% agreement.
Last updated September 05, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +10.04 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -9.96 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The primary driver is p/e of 8.2 is inexpensive for the broad market. The main limiting factor is rsi at 23 is in oversold territory (could mean either capitulation or a bounce setup). The committee is constructive but not yet at full conviction.
Bull & Bear Case
Bull Case
- P/E of 8.2 is inexpensive for the broad market — Value
- Price-to-book of 1.2x is a discount to asset value — Value
- ROE of 17.8% shows genuine earnings power backing the valuation — Value
- Dividend yield of 3.7% pays you to wait — Value
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Weekly trend (sideways) confirms the daily trend -- multi-timeframe agreement — Technical
Bear Case
- RSI at 23 is in oversold territory (could mean either capitulation or a bounce setup) — Technical
- MACD histogram negative -- bearish momentum — Technical
- Price trading below the lower Bollinger Band -- stretched to the downside — Technical
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of September 05, 2026
Overall Committee Score
65/100
Agreement
80%
Analysts
5
Conviction
High
Sector Rank
Top 10%
of 178 Consumer Cyclical peers
Value Analyst
bullish
78
/ 100 · Moderate confidence
Classic value case: cheap on multiples with earnings power to back it up
+ P/E of 8.2 is inexpensive for the broad market
Growth Analyst
bullish
75
/ 100 · Moderate confidence
Strong, accelerating growth with consistent execution
+ Quarter-over-quarter growth rate is ACCELERATING, not just positive
Technical Analyst
neutral
46
/ 100 · High confidence
Mixed or range-bound price action
+ Weekly trend (sideways) confirms the daily trend -- multi-timeframe agreement
− RSI at 23 is in oversold territory (could mean either capitulation or a bounce setup)
Macro Analyst
bullish
65
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst
bullish
60
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 3059.07)
Investment Thesis Evolution
Committee score moved marginally from 65.0 to 65.0.
Comparing 2026-09-04 to 2026-09-05 (1 day apart).
Technical Analysis
RSI (14)
23.3
Oversold
MACD Histogram
-0.640
Bearish Momentum
Trend Direction
Sideways
Weekly: Sideways
Market Structure
Hh Hl
Support
$51.64
Resistance
$52.75
Bollinger %B
-0.15
Below Lower Band
Price vs Moving Averages
EMA 9
$55.38
Below
EMA 21
$56.35
Below
EMA 50
$55.84
Below
EMA 200
$52.09
Below
Fundamental Analysis
Valuation
100
Growth
68
Profitability
34
Financial Health
38
Cash Flow
70
Valuation
P/E Ratio
8.1×
P/B Ratio
1.46×
PEG Ratio
0.51
Dividend Yield
4.06%
52W High
$60.67
52W Low
$38.65
Quality & Growth
ROE
1096.8%
ROA
355.1%
Gross Margin
2080.8%
Operating Margin
892.1%
Revenue Growth YoY
—
Debt / Equity
1.31
AI Fundamental Assessment
P/E ratio of 8.1 (inexpensive relative to a 15-40x range); Price-to-book of 1.5x; PEG ratio of 0.5 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 11.0%; Return on assets of 3.6%; Net margin of 8.7%; Gross margin of 20.8%; Current ratio of 0.99 (tight short-term liquidity); Debt-to-equity of 1.31; Free cash flow per share is positive (4.05); Most recent quarter beat estimates by 0.9%; EPS growth accelerating (+14.3% -> +25.8% QoQ); Analyst estimates rising over recent quarters
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