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FCFS · NASDAQ · STOCK

FirstCash (FCFS) Stock Analysis

Financial Services Updated September 22, 2026
$220.99
52W $146.08 – $238.93
66/100
$9.37B
24.6
0.53
AI Committee Verdict
Buy
66/100
Conviction: High · 80% agreement · 5 analysts
+8.5%
-5.2%
1.65:1
High

Is FCFS Bullish or Bearish?

Bullish. Innellis AI committee rates FirstCash (FCFS) Buy with a composite score of 66/100 , based on 5 analysts with 80% agreement. Last updated September 22, 2026.

What Would Change This View

Upgrade to Strong Buy
Requires a committee score of 75.0 — +9.33 from today. Applies on the first day at or above the line; upgrades are never dampened.
Downgrade to Watch
Requires the score to fall below 55.0 — -10.67 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.

Executive Summary

The primary driver is vix regime is low -- calm backdrop supports risk-taking. Most analysts agree, and no major concerns are blocking a stronger rating.

Bull & Bear Case

Bull Case
  • ROE of 17.1% shows genuine earnings power backing the valuation — Value
  • EPS growing 34.8% YoY — Growth
  • 5 consecutive earnings beats -- consistent execution — Growth
  • Price structure making higher highs and higher lows — Technical
  • Weekly trend (uptrend) confirms the daily trend -- multi-timeframe agreement — Technical
  • VIX regime is low -- calm backdrop supports risk-taking — Macro
Bear Case
  • Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
  • MACD histogram negative -- bearish momentum — Technical
Both cases are generated from quantitative data signals, not qualitative or forward-looking judgement. They summarise what the numbers say today.
Price History (6M)

AI Investment Committee

Committee Consensus As of September 22, 2026
Overall Committee Score
66/100
Agreement
80%
Analysts
5
Conviction
High
Sector Rank
Top 33%
of 211 Financial Services peers
Value Analyst bullish
63 / 100 · Moderate confidence
Classic value case: cheap on multiples with earnings power to back it up
+ ROE of 17.1% shows genuine earnings power backing the valuation
Growth Analyst bullish
66 / 100 · High confidence
Strong, accelerating growth with consistent execution
+ EPS growing 34.8% YoY
− Growth rate is decelerating quarter over quarter -- the trend line matters more than the level
Technical Analyst bullish
61 / 100 · High confidence
Price action is constructive -- trend and momentum agree
+ Price structure making higher highs and higher lows
− MACD histogram negative -- bearish momentum
Macro Analyst bullish
80 / 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
+ VIX regime is low -- calm backdrop supports risk-taking
News Analyst neutral
58 / 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
Portfolio Manager neutral
55 / 100 · Moderate confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− 4 existing position pair(s) are highly correlated already
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Investment Thesis Evolution

Committee score strengthened from 62.7 to 65.7.

Analyst-level changes:
  • Macro Analyst: score 65->80 (+15); +1 bullish signal(s).
  • Portfolio Manager: score 45->55 (+10); +1 bearish signal(s).

Comparing 2026-09-21 to 2026-09-22 (1 day apart).

Technical Analysis

RSI (14)
39.4
Neutral
MACD Histogram
-1.133
Bearish Momentum
Trend Direction
Uptrend
Weekly: Uptrend
Market Structure
Mixed
Support
$205.19
Resistance
$234.85
Bollinger %B
0.22
Inside Bands
Price vs Moving Averages
EMA 9
$220.17 Above
EMA 21
$220.05 Above
EMA 50
$217.76 Above
EMA 200
$199.88 Above

Fundamental Analysis

Valuation
74
Growth
67
Profitability
64
Financial Health
83
Cash Flow
70
Valuation
P/E Ratio 24.6×
P/B Ratio 4.12×
PEG Ratio 0.72
Dividend Yield 0.78%
52W High $238.93
52W Low $146.08
Quality & Growth
ROE 1451.1%
ROA 623.3%
Gross Margin 4892.0%
Operating Margin 1611.0%
Revenue Growth YoY
Debt / Equity 1.16
AI Fundamental Assessment
P/E ratio of 24.6 (inexpensive relative to a 15-40x range); Price-to-book of 4.1x; PEG ratio of 0.7 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 14.5%; Return on assets of 6.2%; Net margin of 9.4%; Gross margin of 48.9%; Current ratio of 4.89 (healthy short-term liquidity); Debt-to-equity of 1.16; Free cash flow per share is positive (13.48); Most recent quarter beat estimates by 2.1%; 5 consecutive earnings beats; EPS growth decelerating (+1.9% -> -7.1% QoQ); Average YoY EPS growth of 39.7%; Analyst estimates falling over recent quarters
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