GOOG · NASDAQ · STOCK
Alphabet (GOOG) Stock Analysis
$341.73
52W $205.95 – $404.47
63/100
$4.15T
17.1
1.23
⚠
Buy rating, but near-term risk/reward is unfavorable
The long-term recommendation is based on the composite investment score. The near-term risk/reward is based on nearby support and resistance levels. These can differ when a strong company trades close to resistance with support further below.
Is GOOG Bullish or Bearish?
Bullish.
Innellis AI committee rates Alphabet Inc. (Class C) (GOOG) Buy with a composite score of 63/100
, based on 6 analysts with 67% agreement.
Last updated August 23, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +11.70 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -8.30 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The primary driver is low leverage (debt-to-equity 0.12) -- balance sheet can absorb a shock. The main limiting factor is price-to-book of 9.1x prices in significant intangible value. The committee is constructive but not yet at full conviction.
Bull & Bear Case
Bull Case
- ROE of 50.8% shows genuine earnings power backing the valuation — Value
- EPS growing 115.3% YoY — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Low leverage (debt-to-equity 0.12) -- balance sheet can absorb a shock — Risk
- News sentiment is positive (+0.20 across 250 articles, 14d) — News
Bear Case
- Price-to-book of 9.1x prices in significant intangible value — Value
- 2 consecutive earnings misses -- execution concerns — Growth
- MACD histogram negative -- bearish momentum — Technical
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of August 23, 2026
Overall Committee Score
63/100
Agreement
67%
Analysts
6
Conviction
Moderate
Sector Rank
Top 7%
of 54 Communication Services peers
Value Analyst
neutral
59
/ 100 · High confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 50.8% shows genuine earnings power backing the valuation
− Price-to-book of 9.1x prices in significant intangible value
Growth Analyst
bullish
64
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ EPS growing 115.3% YoY
− 2 consecutive earnings misses -- execution concerns
Technical Analyst
neutral
48
/ 100 · High confidence
Mixed or range-bound price action
− MACD histogram negative -- bearish momentum
Risk Analyst
bullish
80
/ 100 · Low confidence
Risk profile is manageable -- leverage, volatility, and event exposure all look contained
+ Low leverage (debt-to-equity 0.12) -- balance sheet can absorb a shock
Macro Analyst
bullish
65
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst
bullish
64
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.20 across 250 articles, 14d)
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 3069.37)
Investment Thesis Evolution
Committee score moved marginally from 62.2 to 63.3.
- Conviction changed from contested to moderate.
- Committee agreement increased notably from 50% to 67%.
- New bullish signals: 1 appeared.
- Analyst(s) changed stance: News Analyst.
Analyst-level changes:
- News Analyst: stance neutral->bullish; score 58->64 (+6); +1 bullish signal(s).
Comparing 2026-08-22 to 2026-08-23 (1 day apart).
Technical Analysis
RSI (14)
44.1
Neutral
MACD Histogram
-0.819
Bearish Momentum
Trend Direction
Sideways
Weekly: Uptrend
Market Structure
Mixed
Support
$314.91
Resistance
$350.10
Bollinger %B
0.40
Inside Bands
Price vs Moving Averages
EMA 9
$343.13
Below
EMA 21
$345.91
Below
EMA 50
$349.26
Below
EMA 200
$323.42
Above
Fundamental Analysis
Valuation
71
Growth
74
Profitability
100
Financial Health
100
Cash Flow
70
Valuation
P/E Ratio
17.1×
P/B Ratio
6.54×
PEG Ratio
0.15
Dividend Yield
0.25%
52W High
$404.47
52W Low
$205.95
Quality & Growth
ROE
3182.8%
ROA
2220.3%
Gross Margin
6089.6%
Operating Margin
3311.0%
Revenue Growth YoY
—
Debt / Equity
0.18
AI Fundamental Assessment
P/E ratio of 17.1 (inexpensive relative to a 15-40x range); Price-to-book of 6.5x; PEG ratio of 0.2 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 31.8%; Return on assets of 22.2%; Net margin of 54.8%; Gross margin of 60.9%; Current ratio of 2.72 (healthy short-term liquidity); Debt-to-equity of 0.18; Free cash flow per share is positive (4.38); Most recent quarter missed estimates by 4.4%; 2 consecutive earnings misses; EPS growth accelerating (-7.1% -> +8.8% QoQ); Average YoY EPS growth of 23.4%; Analyst estimates rising over recent quarters
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