ROKU · NASDAQ · STOCK
Roku (ROKU) Stock Analysis
$152.88
52W $78.53 – $159.89
62/100
$22.67B
63.7
2.05
⚠
Buy rating, but near-term risk/reward is unfavorable
The long-term recommendation is based on the composite investment score. The near-term risk/reward is based on nearby support and resistance levels. These can differ when a strong company trades close to resistance with support further below.
Is ROKU Bullish or Bearish?
Bullish.
Innellis AI committee rates Roku Inc. (ROKU) Buy with a composite score of 62/100
, based on 6 analysts with 67% agreement.
Last updated October 10, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +13.03 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -6.97 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Growth Analyst sees a compelling case — 5 consecutive earnings beats -- consistent execution. Portfolio Manager remains cautious — sector concentration is already high (hhi 2796.97). This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- 5 consecutive earnings beats -- consistent execution — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Low leverage (debt-to-equity 0.00) -- balance sheet can absorb a shock — Risk
- News sentiment is positive (+0.29 across 14 articles, 14d) — News
Bear Case
- P/E of 64.0 is expensive by classic value standards — Value
- Price-to-book of 6.0x prices in significant intangible value — Value
- MACD histogram negative -- bearish momentum — Technical
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of October 10, 2026
Overall Committee Score
62/100
Agreement
67%
Analysts
6
Conviction
Moderate
Sector Rank
Top 16%
of 55 Communication Services peers
Value Analyst
bearish
40
/ 100 · Moderate confidence
Multiples don't clear a genuine value bar here, or cheapness looks justified by weak fundamentals
− P/E of 64.0 is expensive by classic value standards
Growth Analyst
bullish
77
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ 5 consecutive earnings beats -- consistent execution
Technical Analyst
neutral
48
/ 100 · High confidence
Mixed or range-bound price action
− MACD histogram negative -- bearish momentum
Risk Analyst
bullish
75
/ 100 · Moderate confidence
Risk profile is manageable -- leverage, volatility, and event exposure all look contained
+ Low leverage (debt-to-equity 0.00) -- balance sheet can absorb a shock
Macro Analyst
bullish
65
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst
bullish
67
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.29 across 14 articles, 14d)
Portfolio Manager
bearish
30
/ 100 · Moderate confidence
The existing book itself argues for caution here, independent of how good this specific stock looks
− Sector concentration is already high (HHI 2796.97)
Investment Thesis Evolution
Committee score moved marginally from 61.9 to 62.0.
- New bearish signals: 1 appeared.
- Bullish support removed: 1 signal(s) disappeared.
- New bullish signals: 1 appeared.
- Bearish pressure eased: 1 signal(s) disappeared.
Analyst-level changes:
- News Analyst: +1 bullish signal(s).
- Value Analyst: +1 bearish signal(s).
Comparing 2026-10-09 to 2026-10-10 (1 day apart).
Technical Analysis
RSI (14)
48.1
Neutral
MACD Histogram
-0.072
Bearish Momentum
Trend Direction
Sideways
Weekly: Uptrend
Market Structure
Hh Hl
Support
$115.37
Resistance
$159.87
Bollinger %B
0.39
Inside Bands
Price vs Moving Averages
EMA 9
$152.91
Below
EMA 21
$153.34
Below
EMA 50
$151.47
Above
EMA 200
$129.98
Above
Fundamental Analysis
Valuation
33
Growth
95
Profitability
34
Financial Health
100
Cash Flow
70
Valuation
P/E Ratio
63.7×
P/B Ratio
8.01×
PEG Ratio
0.02
Dividend Yield
0.00%
52W High
$159.89
52W Low
$78.53
Quality & Growth
ROE
332.4%
ROA
199.3%
Gross Margin
4550.4%
Operating Margin
524.8%
Revenue Growth YoY
—
Debt / Equity
0.17
AI Fundamental Assessment
P/E ratio of 63.7 (rich relative to a 15-40x range); Price-to-book of 8.0x; PEG ratio of 0.0 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 3.3%; Return on assets of 2.0%; Net margin of 6.8%; Gross margin of 45.5%; Current ratio of 2.87 (healthy short-term liquidity); Debt-to-equity of 0.17; Free cash flow per share is positive (5.58); Most recent quarter beat estimates by 97.1%; 5 consecutive earnings beats; EPS growth accelerating (+7.5% -> +110.5% QoQ); Average YoY EPS growth of 1614.3%; Analyst estimates rising over recent quarters
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