AAPL · NASDAQ · STOCK
Apple (AAPL) Stock Analysis
$309.27
52W $224.69 – $344.57
56/100
$4.54T
35.3
1.09
⚠
Buy rating, but near-term risk/reward is unfavorable
The long-term recommendation is based on the composite investment score. The near-term risk/reward is based on nearby support and resistance levels. These can differ when a strong company trades close to resistance with support further below.
Is AAPL Bullish or Bearish?
Bullish.
Innellis AI committee rates Apple Inc. (AAPL) Buy with a composite score of 56/100
, based on 6 analysts with 50% agreement.
Last updated August 23, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +19.22 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -0.78 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Growth Analyst sees a compelling case — eps growing 32.6% yoy. Risk Analyst remains cautious — current ratio of 0.89 is tight -- limited short-term liquidity cushion. This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- ROE of 137.2% shows genuine earnings power backing the valuation — Value
- EPS growing 32.6% YoY — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
Bear Case
- P/E of 34.4 is moderate-to-rich — Value
- Price-to-book of 51.0x prices in significant intangible value — Value
- MACD histogram negative -- bearish momentum — Technical
- Current ratio of 0.89 is tight -- limited short-term liquidity cushion — Risk
- Bollinger bandwidth of 15.6% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of August 23, 2026
Overall Committee Score
56/100
Agreement
50%
Analysts
6
Conviction
Contested
Sector Rank
Top 66%
of 287 Technology peers
Value Analyst
neutral
48
/ 100 · Moderate confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 137.2% shows genuine earnings power backing the valuation
− P/E of 34.4 is moderate-to-rich
Growth Analyst
bullish
78
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ EPS growing 32.6% YoY
Technical Analyst
neutral
48
/ 100 · High confidence
Mixed or range-bound price action
− MACD histogram negative -- bearish momentum
Risk Analyst
bearish
35
/ 100 · Moderate confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− Current ratio of 0.89 is tight -- limited short-term liquidity cushion
Macro Analyst
bullish
65
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst
neutral
60
/ 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 3069.37)
Investment Thesis Evolution
Committee score moved marginally from 55.8 to 55.8.
Comparing 2026-08-22 to 2026-08-23 (1 day apart).
Technical Analysis
RSI (14)
46.3
Neutral
MACD Histogram
-0.423
Bearish Momentum
Trend Direction
Sideways
Weekly: Uptrend
Market Structure
Hh Hl
Support
$273.75
Resistance
$317.40
Bollinger %B
0.40
Inside Bands
Price vs Moving Averages
EMA 9
$310.21
Below
EMA 21
$312.01
Below
EMA 50
$310.17
Below
EMA 200
$291.89
Above
Fundamental Analysis
Valuation
38
Growth
61
Profitability
93
Financial Health
51
Cash Flow
70
Valuation
P/E Ratio
35.3×
P/B Ratio
42.27×
PEG Ratio
1.08
Dividend Yield
0.34%
52W High
$344.57
52W Low
$224.69
Quality & Growth
ROE
15191.3%
ROA
3118.0%
Gross Margin
4865.3%
Operating Margin
3317.3%
Revenue Growth YoY
—
Debt / Equity
0.78
AI Fundamental Assessment
P/E ratio of 35.3 (rich relative to a 15-40x range); Price-to-book of 42.3x; PEG ratio of 1.1 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 151.9%; Return on assets of 31.2%; Net margin of 27.6%; Gross margin of 48.7%; Current ratio of 1.00 (tight short-term liquidity); Debt-to-equity of 0.78; Free cash flow per share is positive (9.30); Most recent quarter missed estimates by 0.9%; EPS growth accelerating (-29.2% -> -5.0% QoQ); Average YoY EPS growth of 14.5%; Analyst estimates falling over recent quarters
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