AAPL · NASDAQ · STOCK
Apple (AAPL) Stock Analysis
$335.86
52W $243.42 – $345.34
62/100
$4.94T
38.4
1.07
⚠
Buy rating, but near-term risk/reward is unfavorable
The long-term recommendation is based on the composite investment score. The near-term risk/reward is based on nearby support and resistance levels. These can differ when a strong company trades close to resistance with support further below.
Is AAPL Bullish or Bearish?
Bullish.
Innellis AI committee rates Apple Inc. (AAPL) Buy with a composite score of 62/100
, based on 6 analysts with 67% agreement.
Last updated October 10, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +13.07 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -6.93 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Growth Analyst sees a compelling case — eps growing 32.6% yoy. Portfolio Manager remains cautious — sector concentration is already high (hhi 2796.97). This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- ROE of 137.2% shows genuine earnings power backing the valuation — Value
- EPS growing 32.6% YoY — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Price structure making higher highs and higher lows — Technical
- Trend and market structure agree -- coherent bullish picture — Technical
- Weekly trend (uptrend) confirms the daily trend -- multi-timeframe agreement — Technical
Bear Case
- P/E of 37.8 is moderate-to-rich — Value
- Price-to-book of 51.0x prices in significant intangible value — Value
- MACD histogram negative -- bearish momentum — Technical
- Current ratio of 0.89 is tight -- limited short-term liquidity cushion — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of October 10, 2026
Overall Committee Score
62/100
Agreement
67%
Analysts
6
Conviction
Moderate
Sector Rank
Top 23%
of 287 Technology peers
Value Analyst
neutral
48
/ 100 · Moderate confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 137.2% shows genuine earnings power backing the valuation
− P/E of 37.8 is moderate-to-rich
Growth Analyst
bullish
78
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ EPS growing 32.6% YoY
Technical Analyst
bullish
61
/ 100 · High confidence
Price action is constructive -- trend and momentum agree
+ Price structure making higher highs and higher lows
− MACD histogram negative -- bearish momentum
Risk Analyst
neutral
52
/ 100 · Moderate confidence
Moderate risk -- no single red flag, but nothing that clearly de-risks the position either
− Current ratio of 0.89 is tight -- limited short-term liquidity cushion
Macro Analyst
bullish
65
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst
bullish
66
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.27 across 245 articles, 14d)
Portfolio Manager
bearish
30
/ 100 · Moderate confidence
The existing book itself argues for caution here, independent of how good this specific stock looks
− Sector concentration is already high (HHI 2796.97)
Investment Thesis Evolution
Committee score moved marginally from 60.1 to 61.9.
- Conviction changed from contested to moderate.
- Committee agreement increased notably from 50% to 67%.
- New bearish signals: 1 appeared.
- New bullish signals: 1 appeared.
- Bearish pressure eased: 1 signal(s) disappeared.
- Analyst(s) changed stance: News Analyst.
Analyst-level changes:
- News Analyst: stance neutral->bullish; score 55->66 (+11); +1 bullish signal(s).
- Value Analyst: +1 bearish signal(s).
Comparing 2026-10-09 to 2026-10-10 (1 day apart).
Technical Analysis
RSI (14)
54.2
Neutral
MACD Histogram
-0.464
Bearish Momentum
Trend Direction
Uptrend
Weekly: Uptrend
Market Structure
Hh Hl
Support
$273.75
Resistance
$344.56
Bollinger %B
0.58
Inside Bands
Price vs Moving Averages
EMA 9
$335.69
Above
EMA 21
$333.05
Above
EMA 50
$326.05
Above
EMA 200
$302.76
Above
Fundamental Analysis
Valuation
33
Growth
61
Profitability
93
Financial Health
51
Cash Flow
70
Valuation
P/E Ratio
38.4×
P/B Ratio
46.00×
PEG Ratio
1.17
Dividend Yield
0.31%
52W High
$345.34
52W Low
$243.42
Quality & Growth
ROE
15191.3%
ROA
3118.0%
Gross Margin
4865.3%
Operating Margin
3317.3%
Revenue Growth YoY
—
Debt / Equity
0.78
AI Fundamental Assessment
P/E ratio of 38.4 (rich relative to a 15-40x range); Price-to-book of 46.0x; PEG ratio of 1.2 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 151.9%; Return on assets of 31.2%; Net margin of 27.6%; Gross margin of 48.7%; Current ratio of 1.00 (tight short-term liquidity); Debt-to-equity of 0.78; Free cash flow per share is positive (9.30); Most recent quarter missed estimates by 0.9%; EPS growth accelerating (-29.2% -> -5.0% QoQ); Average YoY EPS growth of 14.5%; Analyst estimates falling over recent quarters
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