AMZN · NASDAQ · STOCK
Amazon.com (AMZN) Stock Analysis
$261.34
52W $196.00 – $287.20
68/100
$2.83T
20.8
1.45
⚠
Buy rating, but near-term risk/reward is unfavorable
The long-term recommendation is based on the composite investment score. The near-term risk/reward is based on nearby support and resistance levels. These can differ when a strong company trades close to resistance with support further below.
Is AMZN Bullish or Bearish?
Bullish.
Innellis AI committee rates Amazon.com Inc (AMZN) Buy with a composite score of 68/100
, based on 6 analysts with 67% agreement.
Last updated August 17, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +6.75 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -13.25 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The primary driver is vix regime is low -- calm backdrop supports risk-taking. The main limiting factor is price-to-book of 6.0x prices in significant intangible value. The committee is constructive but not yet at full conviction.
Bull & Bear Case
Bull Case
- ROE of 30.5% shows genuine earnings power backing the valuation — Value
- EPS growing 89.7% YoY — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Price structure making higher highs and higher lows — Technical
- MACD histogram positive -- bullish momentum — Technical
- Trend and market structure agree -- coherent bullish picture — Technical
Bear Case
- Price-to-book of 6.0x prices in significant intangible value — Value
- Bollinger bandwidth of 30.3% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of August 17, 2026
Overall Committee Score
68/100
Agreement
67%
Analysts
6
Conviction
Moderate
Sector Rank
Top 3%
of 178 Consumer Cyclical peers
Value Analyst
neutral
59
/ 100 · High confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 30.5% shows genuine earnings power backing the valuation
− Price-to-book of 6.0x prices in significant intangible value
Growth Analyst
bullish
78
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ EPS growing 89.7% YoY
Technical Analyst
bullish
69
/ 100 · High confidence
Price action is constructive -- trend and momentum agree
+ Price structure making higher highs and higher lows
Risk Analyst
neutral
58
/ 100 · Moderate confidence
Moderate risk -- no single red flag, but nothing that clearly de-risks the position either
+ Low leverage (debt-to-equity 0.22) -- balance sheet can absorb a shock
− Bollinger bandwidth of 30.3% signals elevated volatility
Macro Analyst
bullish
80
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
+ VIX regime is low -- calm backdrop supports risk-taking
News Analyst
bullish
66
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.27 across 244 articles, 14d)
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2963.04)
Investment Thesis Evolution
Committee score moved marginally from 68.2 to 68.2.
- New bearish signals: 1 appeared.
- Bullish support removed: 1 signal(s) disappeared.
- New bullish signals: 1 appeared.
- Bearish pressure eased: 1 signal(s) disappeared.
Analyst-level changes:
- News Analyst: +1 bullish signal(s).
- Portfolio Manager: +1 bearish signal(s).
Comparing 2026-08-16 to 2026-08-17 (1 day apart).
Technical Analysis
RSI (14)
48.3
Neutral
MACD Histogram
0.208
Bullish Momentum
Trend Direction
Uptrend
Weekly: Uptrend
Market Structure
Hh Hl
Support
$226.88
Resistance
$274.75
Bollinger %B
0.58
Inside Bands
Price vs Moving Averages
EMA 9
$266.54
Below
EMA 21
$259.97
Above
EMA 50
$252.95
Above
EMA 200
$244.79
Above
Fundamental Analysis
Valuation
74
Growth
87
Profitability
88
Financial Health
60
Cash Flow
15
Valuation
P/E Ratio
20.8×
P/B Ratio
5.12×
PEG Ratio
0.24
Dividend Yield
0.00%
52W High
$287.20
52W Low
$196.00
Quality & Growth
ROE
1889.5%
ROA
949.5%
Gross Margin
5077.0%
Operating Margin
1208.1%
Revenue Growth YoY
—
Debt / Equity
0.40
AI Fundamental Assessment
P/E ratio of 20.8 (inexpensive relative to a 15-40x range); Price-to-book of 5.1x; PEG ratio of 0.2 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 18.9%; Return on assets of 9.5%; Net margin of 17.4%; Gross margin of 50.8%; Current ratio of 1.03 (tight short-term liquidity); Debt-to-equity of 0.40; Free cash flow per share is negative (-1.08); Most recent quarter beat estimates by 6.1%; EPS growth accelerating (+0.0% -> +22.4% QoQ); Average YoY EPS growth of 148.3%; Analyst estimates rising over recent quarters
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