CELH · NASDAQ · STOCK
Celsius Holdings (CELH) Stock Analysis
$30.62
52W $23.56 – $66.74
56/100
$7.84B
146.0
0.92
Is CELH Bullish or Bearish?
Mixed.
Innellis AI committee rates Celsius Holdings (CELH) Watch with a composite score of 56/100
, based on 6 analysts with 50% agreement.
Last updated September 06, 2026.
What Would Change This View
- Upgrade to Buy
- Requires a committee score of 60.0 — +4.33 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Reduce
- Requires the score to fall below 40.0 — -15.67 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Macro Analyst sees a compelling case — vix regime is low -- calm backdrop supports risk-taking. Value Analyst remains cautious — p/e of 60.1 is expensive by classic value standards. This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- Revenue growing 82.9% YoY -- genuine top-line momentum — Growth
- Low leverage (debt-to-equity 0.23) -- balance sheet can absorb a shock — Risk
- VIX regime is low -- calm backdrop supports risk-taking — Macro
- News sentiment is positive (+0.20 across 18 articles, 14d) — News
Bear Case
- P/E of 60.1 is expensive by classic value standards — Value
- Price-to-book of 4.0x prices in significant intangible value — Value
- ROE of only 4.3% -- cheap may mean cheap for a reason — Value
- EPS declining -4.0% YoY despite any revenue growth — Growth
- Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
- MACD histogram negative -- bearish momentum — Technical
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of September 06, 2026
Overall Committee Score
56/100
Agreement
50%
Analysts
6
Conviction
Contested
Sector Rank
Top 69%
of 72 Consumer Defensive peers
Value Analyst
bearish
38
/ 100 · High confidence
Multiples don't clear a genuine value bar here, or cheapness looks justified by weak fundamentals
− P/E of 60.1 is expensive by classic value standards
Growth Analyst
neutral
47
/ 100 · High confidence
Moderate growth -- present but not remarkable
+ Revenue growing 82.9% YoY -- genuine top-line momentum
− EPS declining -4.0% YoY despite any revenue growth
Technical Analyst
neutral
48
/ 100 · High confidence
Mixed or range-bound price action
− MACD histogram negative -- bearish momentum
Risk Analyst
neutral
58
/ 100 · Moderate confidence
Moderate risk -- no single red flag, but nothing that clearly de-risks the position either
+ Low leverage (debt-to-equity 0.23) -- balance sheet can absorb a shock
− Bollinger bandwidth of 31.3% signals elevated volatility
Macro Analyst
bullish
80
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
+ VIX regime is low -- calm backdrop supports risk-taking
News Analyst
bullish
64
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.20 across 18 articles, 14d)
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2704.43)
Investment Thesis Evolution
Committee score moved marginally from 55.7 to 55.7.
- New bearish signals: 1 appeared.
- Bearish pressure eased: 1 signal(s) disappeared.
Analyst-level changes:
- Value Analyst: +1 bearish signal(s).
Comparing 2026-09-05 to 2026-09-06 (1 day apart).
Technical Analysis
RSI (14)
40.9
Neutral
MACD Histogram
-0.251
Bearish Momentum
Trend Direction
Sideways
Weekly: Downtrend
Market Structure
Mixed
Support
$28.20
Resistance
$32.31
Bollinger %B
0.43
Inside Bands
Price vs Moving Averages
EMA 9
$31.71
Below
EMA 21
$31.31
Below
EMA 50
$30.79
Below
EMA 200
$36.06
Below
Fundamental Analysis
Valuation
61
Growth
43
Profitability
32
Financial Health
92
Cash Flow
70
Valuation
P/E Ratio
146.0×
P/B Ratio
2.64×
PEG Ratio
-3.82
Dividend Yield
0.00%
52W High
$66.74
52W Low
$23.56
Quality & Growth
ROE
367.2%
ROA
211.0%
Gross Margin
4876.0%
Operating Margin
791.1%
Revenue Growth YoY
—
Debt / Equity
0.23
AI Fundamental Assessment
P/E ratio of 146.0 (rich relative to a 15-40x range); Price-to-book of 2.6x; PEG ratio of -3.8 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 3.7%; Return on assets of 2.1%; Net margin of 3.6%; Gross margin of 48.8%; Current ratio of 1.80 (healthy short-term liquidity); Debt-to-equity of 0.23; Free cash flow per share is positive (1.82); Most recent quarter missed estimates by 17.0%; EPS growth decelerating (+57.7% -> -12.2% QoQ); Average YoY EPS growth of -23.4%; Analyst estimates rising over recent quarters
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