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NOW · NYSE · STOCK

ServiceNow (NOW) Stock Analysis

Technology Updated August 25, 2026
$128.03
52W $81.24 – $194.73
58/100
$132.39B
79.5
0.93
AI Committee Verdict
Watch
58/100
Conviction: Contested · 50% agreement · 6 analysts
+8.7%
-23.4%
0.37:1
Contested

Is NOW Bullish or Bearish?

Mixed. Innellis AI committee rates ServiceNow Inc. (NOW) Watch with a composite score of 58/100 , based on 6 analysts with 50% agreement. Last updated August 25, 2026.

What Would Change This View

Upgrade to Buy
Requires a committee score of 60.0 — +2.42 from today. Applies on the first day at or above the line; upgrades are never dampened.
Downgrade to Reduce
Requires the score to fall below 40.0 — -17.58 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.

Executive Summary

The committee is genuinely divided. News Analyst sees a compelling case — news sentiment is positive (+0.40 across 75 articles, 14d). Value Analyst remains cautious — p/e of 78.8 is expensive by classic value standards. This disagreement is itself the signal — the setup is not clean in either direction.

Bull & Bear Case

Bull Case
  • MACD histogram positive -- bullish momentum — Technical
  • Low leverage (debt-to-equity 0.12) -- balance sheet can absorb a shock — Risk
  • News sentiment is positive (+0.40 across 75 articles, 14d) — News
Bear Case
  • P/E of 78.8 is expensive by classic value standards — Value
  • Price-to-book of 12.3x prices in significant intangible value — Value
  • Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
  • Bollinger bandwidth of 24.1% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or forward-looking judgement. They summarise what the numbers say today.
Price History (6M)

AI Investment Committee

Committee Consensus As of August 25, 2026
Overall Committee Score
58/100
Agreement
50%
Analysts
6
Conviction
Contested
Sector Rank
Top 54%
of 287 Technology peers
Value Analyst bearish
40 / 100 · Moderate confidence
Multiples don't clear a genuine value bar here, or cheapness looks justified by weak fundamentals
− P/E of 78.8 is expensive by classic value standards
Growth Analyst neutral
50 / 100 · Moderate confidence
Moderate growth -- present but not remarkable
− Growth rate is decelerating quarter over quarter -- the trend line matters more than the level
Technical Analyst neutral
58 / 100 · High confidence
Mixed or range-bound price action
+ MACD histogram positive -- bullish momentum
Risk Analyst bullish
62 / 100 · Moderate confidence
Risk profile is manageable -- leverage, volatility, and event exposure all look contained
+ Low leverage (debt-to-equity 0.12) -- balance sheet can absorb a shock
− Bollinger bandwidth of 24.1% signals elevated volatility
Macro Analyst bullish
65 / 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst bullish
70 / 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.40 across 75 articles, 14d)
Portfolio Manager neutral
45 / 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 3063.01)
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Investment Thesis Evolution

Committee score moved marginally from 57.6 to 57.6.

Comparing 2026-08-24 to 2026-08-25 (1 day apart).

Technical Analysis

RSI (14)
62.6
Neutral
MACD Histogram
0.282
Bullish Momentum
Trend Direction
Sideways
Weekly: Downtrend
Market Structure
Mixed
Support
$98.08
Resistance
$139.16
Bollinger %B
0.76
Inside Bands
Price vs Moving Averages
EMA 9
$125.40 Above
EMA 21
$120.46 Above
EMA 50
$113.60 Above
EMA 200
$122.77 Above

Fundamental Analysis

Valuation
0
Growth
51
Profitability
73
Financial Health
46
Cash Flow
70
Valuation
P/E Ratio 79.5×
P/B Ratio 10.57×
PEG Ratio
Dividend Yield 0.00%
52W High $194.73
52W Low $81.24
Quality & Growth
ROE 1348.3%
ROA 671.3%
Gross Margin 7476.9%
Operating Margin 1140.4%
Revenue Growth YoY
Debt / Equity 0.68
AI Fundamental Assessment
P/E ratio of 79.5 (rich relative to a 15-40x range); Price-to-book of 10.6x; PEG ratio of 127.3 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 13.5%; Return on assets of 6.7%; Net margin of 11.3%; Gross margin of 74.8%; Current ratio of 0.70 (tight short-term liquidity); Debt-to-equity of 0.68; Free cash flow per share is positive (4.43); Most recent quarter beat estimates by 4.3%; EPS growth decelerating (+5.4% -> -7.2% QoQ); Average YoY EPS growth of 10.0%; Analyst estimates falling over recent quarters
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