NOW · NYSE · STOCK
ServiceNow (NOW) Stock Analysis
$140.86
52W $81.24 – $192.97
60/100
$145.63B
87.5
0.99
Is NOW Bullish or Bearish?
Bullish.
Innellis AI committee rates ServiceNow Inc. (NOW) Buy with a composite score of 60/100
, based on 6 analysts with 50% agreement.
Last updated October 10, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +15.38 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -4.62 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Risk Analyst sees a compelling case — low leverage (debt-to-equity 0.12) -- balance sheet can absorb a shock. Portfolio Manager remains cautious — sector concentration is already high (hhi 2796.97). This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- Price structure making higher highs and higher lows — Technical
- MACD histogram positive -- bullish momentum — Technical
- Trend and market structure agree -- coherent bullish picture — Technical
- Low leverage (debt-to-equity 0.12) -- balance sheet can absorb a shock — Risk
- News sentiment is positive (+0.20 across 113 articles, 14d) — News
Bear Case
- P/E of 86.5 is expensive by classic value standards — Value
- Price-to-book of 12.3x prices in significant intangible value — Value
- Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
- Daily trend (uptrend) conflicts with the weekly trend (downtrend) -- fighting the larger trend — Technical
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of October 10, 2026
Overall Committee Score
60/100
Agreement
50%
Analysts
6
Conviction
Contested
Sector Rank
Top 42%
of 287 Technology peers
Value Analyst
bearish
40
/ 100 · Moderate confidence
Multiples don't clear a genuine value bar here, or cheapness looks justified by weak fundamentals
− P/E of 86.5 is expensive by classic value standards
Growth Analyst
neutral
50
/ 100 · Moderate confidence
Moderate growth -- present but not remarkable
− Growth rate is decelerating quarter over quarter -- the trend line matters more than the level
Technical Analyst
neutral
59
/ 100 · High confidence
Mixed or range-bound price action
+ Price structure making higher highs and higher lows
− Daily trend (uptrend) conflicts with the weekly trend (downtrend) -- fighting the larger trend
Risk Analyst
bullish
80
/ 100 · Low confidence
Risk profile is manageable -- leverage, volatility, and event exposure all look contained
+ Low leverage (debt-to-equity 0.12) -- balance sheet can absorb a shock
Macro Analyst
bullish
65
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst
bullish
64
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.20 across 113 articles, 14d)
Portfolio Manager
bearish
30
/ 100 · Moderate confidence
The existing book itself argues for caution here, independent of how good this specific stock looks
− Sector concentration is already high (HHI 2796.97)
Investment Thesis Evolution
Committee score moved marginally from 58.4 to 59.6.
- New bearish signals: 1 appeared.
- Bullish support removed: 1 signal(s) disappeared.
- New bullish signals: 2 appeared.
- Bearish pressure eased: 2 signal(s) disappeared.
Analyst-level changes:
- News Analyst: +1 bullish signal(s).
- Technical Analyst: score 51->59 (+8); +1 bullish signal(s).
- Value Analyst: +1 bearish signal(s).
Comparing 2026-10-09 to 2026-10-10 (1 day apart).
Technical Analysis
RSI (14)
62.6
Neutral
MACD Histogram
0.011
Bullish Momentum
Trend Direction
Uptrend
Weekly: Downtrend
Market Structure
Hh Hl
Support
$136.01
Resistance
$149.56
Bollinger %B
0.77
Inside Bands
Price vs Moving Averages
EMA 9
$137.77
Above
EMA 21
$136.44
Above
EMA 50
$130.83
Above
EMA 200
$126.81
Above
Fundamental Analysis
Valuation
0
Growth
51
Profitability
73
Financial Health
46
Cash Flow
70
Valuation
P/E Ratio
87.5×
P/B Ratio
11.63×
PEG Ratio
—
Dividend Yield
0.00%
52W High
$192.97
52W Low
$81.24
Quality & Growth
ROE
1348.3%
ROA
671.3%
Gross Margin
7476.9%
Operating Margin
1140.4%
Revenue Growth YoY
—
Debt / Equity
0.68
AI Fundamental Assessment
P/E ratio of 87.5 (rich relative to a 15-40x range); Price-to-book of 11.6x; PEG ratio of 140.0 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 13.5%; Return on assets of 6.7%; Net margin of 11.3%; Gross margin of 74.8%; Current ratio of 0.70 (tight short-term liquidity); Debt-to-equity of 0.68; Free cash flow per share is positive (4.43); Most recent quarter beat estimates by 4.3%; EPS growth decelerating (+5.4% -> -7.2% QoQ); Average YoY EPS growth of 10.0%; Analyst estimates falling over recent quarters
Get the Full NOW Analysis
Interactive charts · Live committee votes · Trade plan · Paper trading · AI Q&A
Open in Terminal →