YUM · NYSE · STOCK
Yum! Brands (YUM) Stock Analysis
$152.97
52W $137.33 – $170.14
64/100
$42.17B
19.1
0.55
⚠
Buy rating, but near-term risk/reward is unfavorable
The long-term recommendation is based on the composite investment score. The near-term risk/reward is based on nearby support and resistance levels. These can differ when a strong company trades close to resistance with support further below.
Is YUM Bullish or Bearish?
Bullish.
Innellis AI committee rates Yum! Brands Inc. (YUM) Buy with a composite score of 64/100
, based on 4 analysts with 50% agreement.
Last updated August 23, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +11.02 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -8.98 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is split. Analysts see this stock differently enough that the current rating reflects genuine uncertainty, not a weak signal.
Bull & Bear Case
Bull Case
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- MACD histogram positive -- bullish momentum — Technical
Bear Case
- Price structure making lower highs and lower lows — Technical
- Trend and market structure agree -- coherent bearish picture — Technical
- Daily trend (downtrend) conflicts with the weekly trend (uptrend) -- fighting the larger trend — Technical
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of August 23, 2026
Overall Committee Score
64/100
Agreement
50%
Analysts
4
Conviction
Contested
Sector Rank
Top 10%
of 178 Consumer Cyclical peers
Growth Analyst
bullish
85
/ 100 · Low confidence
Strong, accelerating growth with consistent execution
+ Quarter-over-quarter growth rate is ACCELERATING, not just positive
Technical Analyst
neutral
46
/ 100 · High confidence
Mixed or range-bound price action
+ MACD histogram positive -- bullish momentum
− Price structure making lower highs and lower lows
Macro Analyst
bullish
65
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst
neutral
60
/ 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 3069.37)
Investment Thesis Evolution
Committee score strengthened from 54.9 to 64.0.
- Recommendation changed from Watch to Buy.
- Bullish support removed: 2 signal(s) disappeared.
- Bearish pressure eased: 3 signal(s) disappeared.
- Analyst(s) abstained: Risk Analyst, Value Analyst.
Analyst-level changes:
- Growth Analyst: score 78->85 (+7).
- Risk Analyst abstained (was bearish at 30).
- Value Analyst abstained (was neutral at 50).
Comparing 2026-08-22 to 2026-08-23 (1 day apart).
Technical Analysis
RSI (14)
61.5
Neutral
MACD Histogram
0.501
Bullish Momentum
Trend Direction
Downtrend
Weekly: Uptrend
Market Structure
Lh Ll
Support
$152.58
Resistance
$153.21
Bollinger %B
0.74
Inside Bands
Price vs Moving Averages
EMA 9
$149.30
Above
EMA 21
$149.89
Above
EMA 50
$151.78
Above
EMA 200
$152.90
Above
Fundamental Analysis
Valuation
95
Growth
68
Profitability
66
Financial Health
50
Cash Flow
70
Valuation
P/E Ratio
19.1×
P/B Ratio
-5.96×
PEG Ratio
0.34
Dividend Yield
1.91%
52W High
$170.14
52W Low
$137.33
Quality & Growth
ROE
-2128.3%
ROA
1901.9%
Gross Margin
4580.4%
Operating Margin
3099.1%
Revenue Growth YoY
—
Debt / Equity
-1.73
AI Fundamental Assessment
P/E ratio of 19.1 (inexpensive relative to a 15-40x range); Price-to-book of -6.0x; PEG ratio of 0.3 (under 1.0 suggests growth is undervalued relative to price); Return on equity of -21.3%; Return on assets of 19.0%; Net margin of 25.4%; Gross margin of 45.8%; Current ratio of 0.59 (tight short-term liquidity); Debt-to-equity of -1.73; Free cash flow per share is positive (6.06); Most recent quarter beat estimates by 1.5%; 2 consecutive earnings beats; EPS growth accelerating (-13.3% -> +8.0% QoQ); Average YoY EPS growth of 12.5%; Analyst estimates falling over recent quarters
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