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DKNG · NASDAQ · STOCK

DraftKings (DKNG) Stock Analysis

Consumer Cyclical Updated October 10, 2026
$19.58
52W $18.52 – $36.98
48/100
$9.71B
-58.1
1.61
AI Committee Verdict
Watch
48/100
Conviction: Contested · 50% agreement · 6 analysts
+36.0%
Contested

Is DKNG Bullish or Bearish?

Mixed. Innellis AI committee rates DraftKings Inc. (DKNG) Watch with a composite score of 48/100 , based on 6 analysts with 50% agreement. Last updated October 10, 2026.

What Would Change This View

Upgrade to Buy
Requires a committee score of 60.0 — +12.07 from today. Applies on the first day at or above the line; upgrades are never dampened.
Downgrade to Reduce
Requires the score to fall below 40.0 — -7.93 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.

Executive Summary

The committee is genuinely divided. Macro Analyst sees a compelling case. Portfolio Manager remains cautious — sector concentration is already high (hhi 2796.97). This disagreement is itself the signal — the setup is not clean in either direction.

Bull & Bear Case

Bull Case
  • Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement — Technical
Bear Case
  • Price-to-book of 27.2x prices in significant intangible value — Value
  • ROE of only -26.3% -- cheap may mean cheap for a reason — Value
  • Debt-to-equity of 2.91 adds balance-sheet risk to the value case — Value
  • Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
  • Price structure making lower highs and lower lows — Technical
  • MACD histogram negative -- bearish momentum — Technical
Both cases are generated from quantitative data signals, not qualitative or forward-looking judgement. They summarise what the numbers say today.
Price History (6M)

AI Investment Committee

Committee Consensus As of October 10, 2026
Overall Committee Score
48/100
Agreement
50%
Analysts
6
Conviction
Contested
Sector Rank
Top 94%
of 178 Consumer Cyclical peers
Value Analyst bearish
32 / 100 · Moderate confidence
Multiples don't clear a genuine value bar here, or cheapness looks justified by weak fundamentals
− Price-to-book of 27.2x prices in significant intangible value
Growth Analyst neutral
50 / 100 · Moderate confidence
Moderate growth -- present but not remarkable
− Growth rate is decelerating quarter over quarter -- the trend line matters more than the level
Technical Analyst neutral
49 / 100 · High confidence
Mixed or range-bound price action
+ Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement
− Price structure making lower highs and lower lows
Risk Analyst bearish
32 / 100 · Moderate confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− High leverage (debt-to-equity 2.91) amplifies downside in a stress scenario
Macro Analyst bullish
65 / 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst neutral
60 / 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
Portfolio Manager bearish
30 / 100 · Moderate confidence
The existing book itself argues for caution here, independent of how good this specific stock looks
− Sector concentration is already high (HHI 2796.97)
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Investment Thesis Evolution

Committee score moved marginally from 45.9 to 47.9.

Analyst-level changes:
  • News Analyst: score 47->60 (+12).
  • Risk Analyst: +1 bearish signal(s).

Comparing 2026-10-09 to 2026-10-10 (1 day apart).

Technical Analysis

RSI (14)
40.8
Neutral
MACD Histogram
-0.034
Bearish Momentum
Trend Direction
Downtrend
Weekly: Downtrend
Market Structure
Lh Ll
Bollinger %B
0.30
Inside Bands
Price vs Moving Averages
EMA 9
$19.82 Below
EMA 21
$20.92 Below
EMA 50
$22.49 Below
EMA 200
$26.06 Below

Fundamental Analysis

Valuation
67
Growth
12
Profitability
14
Financial Health
9
Cash Flow
70
Valuation
P/E Ratio -58.1×
P/B Ratio 17.06×
PEG Ratio 0.01
Dividend Yield 0.00%
52W High $36.98
52W Low $18.52
Quality & Growth
ROE 58.8%
ROA 8.2%
Gross Margin 4054.3%
Operating Margin -293.2%
Revenue Growth YoY —
Debt / Equity 3.36
AI Fundamental Assessment
P/E ratio of -58.1 (inexpensive relative to a 15-40x range); Price-to-book of 17.1x; PEG ratio of 0.0 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.6%; Return on assets of 0.1%; Net margin of -2.7%; Gross margin of 40.5%; Current ratio of 1.02 (tight short-term liquidity); Debt-to-equity of 3.36; Free cash flow per share is positive (1.24); Most recent quarter missed estimates by 918.7%; EPS growth decelerating (-88.0% -> -566.7% QoQ); Average YoY EPS growth of -146.7%; Analyst estimates falling over recent quarters
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