ZBRA · NASDAQ · STOCK
Zebra Technologies (ZBRA) Stock Analysis
$386.89
52W $199.05 – $390.80
58/100
$18.44B
36.2
1.58
Is ZBRA Bullish or Bearish?
Bullish.
Innellis AI committee rates Zebra Technologies (ZBRA) Buy with a composite score of 58/100
, based on 6 analysts with 50% agreement.
Last updated October 10, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +16.64 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -3.36 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Growth Analyst sees a compelling case — quarter-over-quarter growth rate is accelerating, not just positive. Portfolio Manager remains cautious — sector concentration is already high (hhi 2796.97). This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- ROE of 15.1% shows genuine earnings power backing the valuation — Value
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Price structure making higher highs and higher lows — Technical
- MACD histogram positive -- bullish momentum — Technical
- Trend and market structure agree -- coherent bullish picture — Technical
- News sentiment is positive (+0.30 across 10 articles, 14d) — News
Bear Case
- P/E of 33.5 is moderate-to-rich — Value
- RSI at 73 is in overbought territory — Technical
- Daily trend (uptrend) conflicts with the weekly trend (downtrend) -- fighting the larger trend — Technical
- Weekly RSI at 76 -- overbought on the larger timeframe too — Technical
- Current ratio of 0.97 is tight -- limited short-term liquidity cushion — Risk
- Bollinger bandwidth of 16.4% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of October 10, 2026
Overall Committee Score
58/100
Agreement
50%
Analysts
6
Conviction
Contested
Sector Rank
Top 52%
of 287 Technology peers
Value Analyst
neutral
57
/ 100 · Moderate confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 15.1% shows genuine earnings power backing the valuation
− P/E of 33.5 is moderate-to-rich
Growth Analyst
bullish
75
/ 100 · Moderate confidence
Strong, accelerating growth with consistent execution
+ Quarter-over-quarter growth rate is ACCELERATING, not just positive
Technical Analyst
neutral
51
/ 100 · High confidence
Mixed or range-bound price action
+ Price structure making higher highs and higher lows
− RSI at 73 is in overbought territory
Risk Analyst
bearish
35
/ 100 · Moderate confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− Current ratio of 0.97 is tight -- limited short-term liquidity cushion
Macro Analyst
bullish
65
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst
bullish
67
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.30 across 10 articles, 14d)
Portfolio Manager
bearish
30
/ 100 · Moderate confidence
The existing book itself argues for caution here, independent of how good this specific stock looks
− Sector concentration is already high (HHI 2796.97)
Investment Thesis Evolution
Committee score moved marginally from 59.1 to 58.4.
- New bearish signals: 4 appeared.
- Bullish support removed: 1 signal(s) disappeared.
- New bullish signals: 1 appeared.
- Bearish pressure eased: 3 signal(s) disappeared.
Analyst-level changes:
- News Analyst: score 64->67 (+3); +1 bullish signal(s).
- Risk Analyst: +1 bearish signal(s).
- Technical Analyst: score 59->51 (-8); +2 bearish signal(s).
- Value Analyst: +1 bearish signal(s).
Comparing 2026-10-09 to 2026-10-10 (1 day apart).
Technical Analysis
RSI (14)
73.2
Overbought
MACD Histogram
1.264
Bullish Momentum
Trend Direction
Uptrend
Weekly: Downtrend
Market Structure
Hh Hl
Bollinger %B
0.83
Inside Bands
Price vs Moving Averages
EMA 9
$379.40
Above
EMA 21
$370.38
Above
EMA 50
$350.62
Above
EMA 200
$297.27
Above
Fundamental Analysis
Valuation
17
Growth
86
Profitability
56
Financial Health
41
Cash Flow
70
Valuation
P/E Ratio
36.2×
P/B Ratio
5.68×
PEG Ratio
—
Dividend Yield
0.00%
52W High
$390.80
52W Low
$199.05
Quality & Growth
ROE
1167.8%
ROA
492.8%
Gross Margin
4889.7%
Operating Margin
1609.4%
Revenue Growth YoY
—
Debt / Equity
0.86
AI Fundamental Assessment
P/E ratio of 36.2 (rich relative to a 15-40x range); Price-to-book of 5.7x; PEG ratio of 128.7 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 11.7%; Return on assets of 4.9%; Net margin of 9.2%; Gross margin of 48.9%; Current ratio of 0.52 (tight short-term liquidity); Debt-to-equity of 0.86; Free cash flow per share is positive (17.95); Most recent quarter beat estimates by 42.9%; 2 consecutive earnings beats; EPS growth accelerating (+9.7% -> +33.7% QoQ); Average YoY EPS growth of 75.9%; Analyst estimates flat over recent quarters
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