BKNG · NASDAQ · STOCK
Booking Holdings (BKNG) Stock Analysis
$213.37
52W $150.14 – $230.98
58/100
$162.43B
23.1
1.07
⚠
Buy rating, but near-term risk/reward is unfavorable
The long-term recommendation is based on the composite investment score. The near-term risk/reward is based on nearby support and resistance levels. These can differ when a strong company trades close to resistance with support further below.
Is BKNG Bullish or Bearish?
Bullish.
Innellis AI committee rates Booking Holdings (BKNG) Buy with a composite score of 58/100
, based on 6 analysts with 50% agreement.
Last updated August 24, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +16.61 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -3.39 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Growth Analyst sees a compelling case — eps growing 57.2% yoy. Risk Analyst remains cautious — high leverage (debt-to-equity 4.51) amplifies downside in a stress scenario. This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- ROE of 139.6% shows genuine earnings power backing the valuation — Value
- EPS growing 57.2% YoY — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Price structure making higher highs and higher lows — Technical
- News sentiment is positive (+0.27 across 34 articles, 14d) — News
Bear Case
- Price-to-book of 28.1x prices in significant intangible value — Value
- Debt-to-equity of 4.51 adds balance-sheet risk to the value case — Value
- MACD histogram negative -- bearish momentum — Technical
- High leverage (debt-to-equity 4.51) amplifies downside in a stress scenario — Risk
- Bollinger bandwidth of 17.1% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of August 24, 2026
Overall Committee Score
58/100
Agreement
50%
Analysts
6
Conviction
Contested
Sector Rank
Top 38%
of 178 Consumer Cyclical peers
Value Analyst
neutral
50
/ 100 · High confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 139.6% shows genuine earnings power backing the valuation
− Price-to-book of 28.1x prices in significant intangible value
Growth Analyst
bullish
78
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ EPS growing 57.2% YoY
Technical Analyst
neutral
58
/ 100 · High confidence
Mixed or range-bound price action
+ Price structure making higher highs and higher lows
− MACD histogram negative -- bearish momentum
Risk Analyst
bearish
32
/ 100 · Moderate confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− High leverage (debt-to-equity 4.51) amplifies downside in a stress scenario
Macro Analyst
bullish
65
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst
bullish
66
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.27 across 34 articles, 14d)
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 3069.37)
Investment Thesis Evolution
Committee score moved marginally from 58.4 to 58.4.
Comparing 2026-08-23 to 2026-08-24 (1 day apart).
Technical Analysis
RSI (14)
56.7
Neutral
MACD Histogram
-0.631
Bearish Momentum
Trend Direction
Uptrend
Weekly: Sideways
Market Structure
Mixed
Support
$184.05
Resistance
$211.04
Bollinger %B
0.64
Inside Bands
Price vs Moving Averages
EMA 9
$209.21
Above
EMA 21
$203.28
Above
EMA 50
$192.13
Above
EMA 200
$186.87
Above
Fundamental Analysis
Valuation
89
Growth
80
Profitability
75
Financial Health
62
Cash Flow
70
Valuation
P/E Ratio
23.1×
P/B Ratio
-14.93×
PEG Ratio
0.41
Dividend Yield
0.77%
52W High
$230.98
52W Low
$150.14
Quality & Growth
ROE
-9688.1%
ROA
1846.6%
Gross Margin
10000.0%
Operating Margin
3449.2%
Revenue Growth YoY
—
Debt / Equity
-1.92
AI Fundamental Assessment
P/E ratio of 23.1 (inexpensive relative to a 15-40x range); Price-to-book of -14.9x; PEG ratio of 0.4 (under 1.0 suggests growth is undervalued relative to price); Return on equity of -96.9%; Return on assets of 18.5%; Net margin of 25.5%; Gross margin of 100.0%; Current ratio of 1.09 (tight short-term liquidity); Debt-to-equity of -1.92; Free cash flow per share is positive (12.42); Most recent quarter beat estimates by 1.7%; 2 consecutive earnings beats; EPS growth accelerating (-41.6% -> +122.8% QoQ); Average YoY EPS growth of 14.6%; Analyst estimates rising over recent quarters
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