BKNG · NASDAQ · STOCK
Booking Holdings (BKNG) Stock Analysis
$160.32
52W $150.14 – $220.81
54/100
$124.24B
17.7
1.13
Is BKNG Bullish or Bearish?
Mixed.
Innellis AI committee rates Booking Holdings (BKNG) Watch with a composite score of 54/100
, based on 6 analysts with 50% agreement.
Last updated October 10, 2026.
What Would Change This View
- Upgrade to Buy
- Requires a committee score of 60.0 — +6.15 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Reduce
- Requires the score to fall below 40.0 — -13.85 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Growth Analyst sees a compelling case — eps growing 57.2% yoy. Risk Analyst remains cautious — high leverage (debt-to-equity 4.51) amplifies downside in a stress scenario. This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- ROE of 139.6% shows genuine earnings power backing the valuation — Value
- EPS growing 57.2% YoY — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- MACD histogram positive -- bullish momentum — Technical
Bear Case
- Price-to-book of 28.1x prices in significant intangible value — Value
- Debt-to-equity of 4.51 adds balance-sheet risk to the value case — Value
- Price structure making lower highs and lower lows — Technical
- Price structure (HH_HL) contradicts the downtrend -- mixed signals — Technical
- High leverage (debt-to-equity 4.51) amplifies downside in a stress scenario — Risk
- News sentiment is negative (-0.20 across 50 articles, 14d) — News
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of October 10, 2026
Overall Committee Score
54/100
Agreement
50%
Analysts
6
Conviction
Contested
Sector Rank
Top 64%
of 178 Consumer Cyclical peers
Value Analyst
neutral
50
/ 100 · High confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 139.6% shows genuine earnings power backing the valuation
− Price-to-book of 28.1x prices in significant intangible value
Growth Analyst
bullish
78
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ EPS growing 57.2% YoY
Technical Analyst
neutral
49
/ 100 · High confidence
Mixed or range-bound price action
+ MACD histogram positive -- bullish momentum
− Price structure making lower highs and lower lows
Risk Analyst
bearish
30
/ 100 · Low confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− High leverage (debt-to-equity 4.51) amplifies downside in a stress scenario
Macro Analyst
bullish
65
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst
neutral
51
/ 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
− News sentiment is negative (-0.20 across 50 articles, 14d)
Portfolio Manager
bearish
30
/ 100 · Moderate confidence
The existing book itself argues for caution here, independent of how good this specific stock looks
− Sector concentration is already high (HHI 2796.97)
Investment Thesis Evolution
Committee score moved marginally from 54.3 to 53.9.
- New bearish signals: 1 appeared.
- Bearish pressure eased: 2 signal(s) disappeared.
Analyst-level changes:
- News Analyst: +1 bearish signal(s).
Comparing 2026-10-09 to 2026-10-10 (1 day apart).
Technical Analysis
RSI (14)
42.9
Neutral
MACD Histogram
0.875
Bullish Momentum
Trend Direction
Downtrend
Weekly: Sideways
Market Structure
Hh Hl
Support
$150.63
Resistance
$165.69
Bollinger %B
0.37
Inside Bands
Price vs Moving Averages
EMA 9
$160.04
Above
EMA 21
$166.01
Below
EMA 50
$175.86
Below
EMA 200
$183.37
Below
Fundamental Analysis
Valuation
96
Growth
80
Profitability
75
Financial Health
62
Cash Flow
70
Valuation
P/E Ratio
17.7×
P/B Ratio
-11.42×
PEG Ratio
0.32
Dividend Yield
1.03%
52W High
$220.81
52W Low
$150.14
Quality & Growth
ROE
-9688.1%
ROA
1846.6%
Gross Margin
10000.0%
Operating Margin
3449.2%
Revenue Growth YoY
—
Debt / Equity
-1.92
AI Fundamental Assessment
P/E ratio of 17.7 (inexpensive relative to a 15-40x range); Price-to-book of -11.4x; PEG ratio of 0.3 (under 1.0 suggests growth is undervalued relative to price); Return on equity of -96.9%; Return on assets of 18.5%; Net margin of 25.5%; Gross margin of 100.0%; Current ratio of 1.09 (tight short-term liquidity); Debt-to-equity of -1.92; Free cash flow per share is positive (12.42); Most recent quarter beat estimates by 1.7%; 2 consecutive earnings beats; EPS growth accelerating (-41.6% -> +122.8% QoQ); Average YoY EPS growth of 14.6%; Analyst estimates rising over recent quarters
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