M · NYSE · STOCK
Macy's (M) Stock Analysis
$23.22
52W $12.66 – $26.59
63/100
$6.16B
9.5
1.45
Is M Bullish or Bearish?
Bullish.
Innellis AI committee rates Macy's (M) Buy with a composite score of 63/100
, based on 5 analysts with 60% agreement.
Last updated August 18, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +12.30 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -7.70 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The primary driver is p/e of 9.2 is inexpensive for the broad market. The main limiting factor is revenue declining -0.3% yoy -- this is not a growth story right now. The committee is constructive but not yet at full conviction.
Bull & Bear Case
Bull Case
- P/E of 9.2 is inexpensive for the broad market — Value
- Price-to-book of 1.2x is a discount to asset value — Value
- Dividend yield of 3.3% pays you to wait — Value
- 4 consecutive earnings beats -- consistent execution — Growth
- VIX regime is low -- calm backdrop supports risk-taking — Macro
Bear Case
- Revenue declining -0.3% YoY -- this is not a growth story right now — Growth
- Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
- MACD histogram negative -- bearish momentum — Technical
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of August 18, 2026
Overall Committee Score
63/100
Agreement
60%
Analysts
5
Conviction
Moderate
Sector Rank
Top 30%
of 178 Consumer Cyclical peers
Value Analyst
bullish
80
/ 100 · Moderate confidence
Classic value case: cheap on multiples with earnings power to back it up
+ P/E of 9.2 is inexpensive for the broad market
Growth Analyst
neutral
43
/ 100 · High confidence
Moderate growth -- present but not remarkable
+ 4 consecutive earnings beats -- consistent execution
− Revenue declining -0.3% YoY -- this is not a growth story right now
Technical Analyst
neutral
48
/ 100 · High confidence
Mixed or range-bound price action
− MACD histogram negative -- bearish momentum
Macro Analyst
bullish
80
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
+ VIX regime is low -- calm backdrop supports risk-taking
News Analyst
bullish
62
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2963.04)
Investment Thesis Evolution
Committee score moved marginally from 62.7 to 62.7.
Comparing 2026-08-17 to 2026-08-18 (1 day apart).
Technical Analysis
RSI (14)
31.3
Neutral
MACD Histogram
-0.239
Bearish Momentum
Trend Direction
Sideways
Weekly: Uptrend
Market Structure
Hh Hl
Support
$22.96
Resistance
$23.76
Bollinger %B
0.17
Inside Bands
Price vs Moving Averages
EMA 9
$24.34
Below
EMA 21
$24.40
Below
EMA 50
$23.69
Below
EMA 200
$20.99
Above
Fundamental Analysis
Valuation
100
Growth
69
Profitability
40
Financial Health
64
Cash Flow
70
Valuation
P/E Ratio
9.5×
P/B Ratio
1.28×
PEG Ratio
0.41
Dividend Yield
3.19%
52W High
$26.59
52W Low
$12.66
Quality & Growth
ROE
1321.0%
ROA
395.4%
Gross Margin
3653.6%
Operating Margin
447.2%
Revenue Growth YoY
—
Debt / Equity
1.06
AI Fundamental Assessment
P/E ratio of 9.5 (inexpensive relative to a 15-40x range); Price-to-book of 1.3x; PEG ratio of 0.4 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 13.2%; Return on assets of 4.0%; Net margin of 2.9%; Gross margin of 36.5%; Current ratio of 1.48 (tight short-term liquidity); Debt-to-equity of 1.06; Free cash flow per share is positive (5.68); Most recent quarter beat estimates by 392.4%; 4 consecutive earnings beats; EPS growth decelerating (+1755.6% -> -92.2% QoQ); Analyst estimates rising over recent quarters
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