CLX · NYSE · STOCK
Clorox (CLX) Stock Analysis
$107.19
52W $84.70 – $128.90
51/100
$12.96B
22.2
0.54
Is CLX Bullish or Bearish?
Mixed.
Innellis AI committee rates Clorox (CLX) Watch with a composite score of 51/100
, based on 6 analysts with 50% agreement.
Last updated August 25, 2026.
What Would Change This View
- Upgrade to Buy
- Requires a committee score of 60.0 — +9.15 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Reduce
- Requires the score to fall below 40.0 — -10.85 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. News Analyst sees a compelling case — news sentiment is positive (+0.40 across 23 articles, 14d). Growth Analyst remains cautious — revenue declining -5.4% yoy -- this is not a growth story right now. This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- ROE of 181.1% shows genuine earnings power backing the valuation — Value
- Dividend yield of 3.4% pays you to wait — Value
- Weekly trend (sideways) confirms the daily trend -- multi-timeframe agreement — Technical
- News sentiment is positive (+0.40 across 23 articles, 14d) — News
Bear Case
- Price-to-book of 128.2x prices in significant intangible value — Value
- Debt-to-equity of 56.31 adds balance-sheet risk to the value case — Value
- Revenue declining -5.4% YoY -- this is not a growth story right now — Growth
- EPS declining -26.2% YoY despite any revenue growth — Growth
- Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
- MACD histogram negative -- bearish momentum — Technical
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of August 25, 2026
Overall Committee Score
51/100
Agreement
50%
Analysts
6
Conviction
Contested
Sector Rank
Top 87%
of 72 Consumer Defensive peers
Value Analyst
neutral
50
/ 100 · High confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 181.1% shows genuine earnings power backing the valuation
− Price-to-book of 128.2x prices in significant intangible value
Growth Analyst
bearish
23
/ 100 · High confidence
Growth story is weak, decelerating, or inconsistent
− Revenue declining -5.4% YoY -- this is not a growth story right now
Technical Analyst
neutral
54
/ 100 · High confidence
Mixed or range-bound price action
+ Weekly trend (sideways) confirms the daily trend -- multi-timeframe agreement
− MACD histogram negative -- bearish momentum
Risk Analyst
neutral
42
/ 100 · High confidence
Moderate risk -- no single red flag, but nothing that clearly de-risks the position either
− High leverage (debt-to-equity 56.31) amplifies downside in a stress scenario
Macro Analyst
bullish
65
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst
bullish
70
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.40 across 23 articles, 14d)
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 3063.01)
Investment Thesis Evolution
Committee score moved marginally from 50.9 to 50.9.
Comparing 2026-08-24 to 2026-08-25 (1 day apart).
Technical Analysis
RSI (14)
61.2
Neutral
MACD Histogram
-0.061
Bearish Momentum
Trend Direction
Sideways
Weekly: Sideways
Market Structure
Mixed
Support
$98.41
Resistance
$128.15
Bollinger %B
0.69
Inside Bands
Price vs Moving Averages
EMA 9
$106.26
Above
EMA 21
$104.09
Above
EMA 50
$100.95
Above
EMA 200
$105.40
Above
Fundamental Analysis
Valuation
57
Growth
39
Profitability
69
Financial Health
0
Cash Flow
70
Valuation
P/E Ratio
22.2×
P/B Ratio
145.01×
PEG Ratio
-0.83
Dividend Yield
4.64%
52W High
$128.90
52W Low
$84.70
Quality & Growth
ROE
—
ROA
753.1%
Gross Margin
4232.1%
Operating Margin
2473.2%
Revenue Growth YoY
—
Debt / Equity
61.33
AI Fundamental Assessment
P/E ratio of 22.2 (inexpensive relative to a 15-40x range); Price-to-book of 145.0x; PEG ratio of -0.8 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 652.2%; Return on assets of 7.5%; Net margin of 8.7%; Gross margin of 42.3%; Current ratio of 0.66 (tight short-term liquidity); Debt-to-equity of 61.33; Free cash flow per share is positive (3.33); Most recent quarter missed estimates by 0.5%; EPS growth decelerating (+18.0% -> +1.2% QoQ); Average YoY EPS growth of -42.2%; Analyst estimates rising over recent quarters
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