CLX · NYSE · STOCK
Clorox (CLX) Stock Analysis
$83.80
52W $79.12 – $128.90
48/100
$10.13B
17.4
0.57
Is CLX Bullish or Bearish?
Mixed.
Innellis AI committee rates Clorox (CLX) Watch with a composite score of 48/100
, based on 6 analysts with 33% agreement.
Last updated October 10, 2026.
What Would Change This View
- Upgrade to Buy
- Requires a committee score of 60.0 — +11.66 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Reduce
- Requires the score to fall below 40.0 — -8.34 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. News Analyst sees a compelling case — news sentiment is positive (+0.27 across 28 articles, 14d). Growth Analyst remains cautious — revenue declining -5.4% yoy -- this is not a growth story right now. This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- ROE of 181.1% shows genuine earnings power backing the valuation — Value
- Dividend yield of 3.4% pays you to wait — Value
- MACD histogram positive -- bullish momentum — Technical
- Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement — Technical
- News sentiment is positive (+0.27 across 28 articles, 14d) — News
Bear Case
- Price-to-book of 128.2x prices in significant intangible value — Value
- Debt-to-equity of 57.18 adds balance-sheet risk to the value case — Value
- Revenue declining -5.4% YoY -- this is not a growth story right now — Growth
- EPS declining -26.2% YoY despite any revenue growth — Growth
- Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
- Price structure making lower highs and lower lows — Technical
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of October 10, 2026
Overall Committee Score
48/100
Agreement
33%
Analysts
6
Conviction
Contested
Sector Rank
Top 91%
of 72 Consumer Defensive peers
Value Analyst
neutral
50
/ 100 · High confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 181.1% shows genuine earnings power backing the valuation
− Price-to-book of 128.2x prices in significant intangible value
Growth Analyst
bearish
23
/ 100 · High confidence
Growth story is weak, decelerating, or inconsistent
− Revenue declining -5.4% YoY -- this is not a growth story right now
Technical Analyst
neutral
53
/ 100 · High confidence
Mixed or range-bound price action
+ MACD histogram positive -- bullish momentum
− Price structure making lower highs and lower lows
Risk Analyst
bearish
32
/ 100 · Moderate confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− High leverage (debt-to-equity 57.18) amplifies downside in a stress scenario
Macro Analyst
bullish
65
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst
bullish
66
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.27 across 28 articles, 14d)
Portfolio Manager
bearish
30
/ 100 · Moderate confidence
The existing book itself argues for caution here, independent of how good this specific stock looks
− Sector concentration is already high (HHI 2796.97)
Investment Thesis Evolution
Committee score moved marginally from 48.3 to 48.3.
- Bullish support removed: 1 signal(s) disappeared.
- New bullish signals: 1 appeared.
Analyst-level changes:
- News Analyst: +1 bullish signal(s).
Comparing 2026-10-09 to 2026-10-10 (1 day apart).
Technical Analysis
RSI (14)
51.9
Neutral
MACD Histogram
0.741
Bullish Momentum
Trend Direction
Downtrend
Weekly: Downtrend
Market Structure
Hh Hl
Bollinger %B
0.53
Inside Bands
Price vs Moving Averages
EMA 9
$82.87
Above
EMA 21
$85.02
Below
EMA 50
$90.14
Below
EMA 200
$100.46
Below
Fundamental Analysis
Valuation
63
Growth
39
Profitability
69
Financial Health
0
Cash Flow
70
Valuation
P/E Ratio
17.4×
P/B Ratio
113.39×
PEG Ratio
-0.65
Dividend Yield
5.93%
52W High
$128.90
52W Low
$79.12
Quality & Growth
ROE
—
ROA
753.1%
Gross Margin
4232.1%
Operating Margin
2473.2%
Revenue Growth YoY
—
Debt / Equity
61.33
AI Fundamental Assessment
P/E ratio of 17.4 (inexpensive relative to a 15-40x range); Price-to-book of 113.4x; PEG ratio of -0.7 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 652.2%; Return on assets of 7.5%; Net margin of 8.7%; Gross margin of 42.3%; Current ratio of 0.66 (tight short-term liquidity); Debt-to-equity of 61.33; Free cash flow per share is positive (3.33); Most recent quarter missed estimates by 0.5%; EPS growth decelerating (+18.0% -> +1.2% QoQ); Average YoY EPS growth of -42.2%; Analyst estimates rising over recent quarters
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