COLM · NASDAQ · STOCK
Columbia Sportswear (COLM) Stock Analysis
$57.02
52W $47.47 – $69.06
59/100
$2.92B
14.8
0.93
⚠
Buy rating, but near-term risk/reward is unfavorable
The long-term recommendation is based on the composite investment score. The near-term risk/reward is based on nearby support and resistance levels. These can differ when a strong company trades close to resistance with support further below.
Is COLM Bullish or Bearish?
Bullish.
Innellis AI committee rates Columbia Sportswear (COLM) Buy with a composite score of 59/100
, based on 6 analysts with 67% agreement.
Last updated October 10, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +16.33 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -3.67 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Risk Analyst sees a compelling case — low leverage (debt-to-equity 0.00) -- balance sheet can absorb a shock. Growth Analyst remains cautious — revenue declining -0.1% yoy -- this is not a growth story right now. This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- P/E of 14.0 is inexpensive for the broad market — Value
- Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement — Technical
- Low leverage (debt-to-equity 0.00) -- balance sheet can absorb a shock — Risk
- News sentiment is positive (+0.48 across 11 articles, 14d) — News
Bear Case
- Revenue declining -0.1% YoY -- this is not a growth story right now — Growth
- EPS declining -1.8% YoY despite any revenue growth — Growth
- Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
- Price structure making lower highs and lower lows — Technical
- MACD histogram negative -- bearish momentum — Technical
- Trend and market structure agree -- coherent bearish picture — Technical
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of October 10, 2026
Overall Committee Score
59/100
Agreement
67%
Analysts
6
Conviction
Contested
Sector Rank
Top 34%
of 178 Consumer Cyclical peers
Value Analyst
bullish
68
/ 100 · Moderate confidence
Classic value case: cheap on multiples with earnings power to back it up
+ P/E of 14.0 is inexpensive for the broad market
Growth Analyst
bearish
23
/ 100 · High confidence
Growth story is weak, decelerating, or inconsistent
− Revenue declining -0.1% YoY -- this is not a growth story right now
Technical Analyst
neutral
49
/ 100 · High confidence
Mixed or range-bound price action
+ Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement
− Price structure making lower highs and lower lows
Risk Analyst
bullish
73
/ 100 · Moderate confidence
Risk profile is manageable -- leverage, volatility, and event exposure all look contained
+ Low leverage (debt-to-equity 0.00) -- balance sheet can absorb a shock
Macro Analyst
bullish
65
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst
bullish
73
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.48 across 11 articles, 14d)
Portfolio Manager
bearish
30
/ 100 · Moderate confidence
The existing book itself argues for caution here, independent of how good this specific stock looks
− Sector concentration is already high (HHI 2796.97)
Investment Thesis Evolution
Committee score moved marginally from 58.5 to 58.7.
- Bullish support removed: 2 signal(s) disappeared.
- New bullish signals: 2 appeared.
Analyst-level changes:
- News Analyst: +1 bullish signal(s).
- Value Analyst: +1 bullish signal(s).
Comparing 2026-10-09 to 2026-10-10 (1 day apart).
Technical Analysis
RSI (14)
47.1
Neutral
MACD Histogram
-0.008
Bearish Momentum
Trend Direction
Downtrend
Weekly: Downtrend
Market Structure
Lh Ll
Support
$55.56
Resistance
$58.35
Bollinger %B
0.40
Inside Bands
Price vs Moving Averages
EMA 9
$57.12
Below
EMA 21
$57.33
Below
EMA 50
$58.18
Below
EMA 200
$59.61
Below
Fundamental Analysis
Valuation
98
Growth
32
Profitability
56
Financial Health
100
Cash Flow
70
Valuation
P/E Ratio
14.8×
P/B Ratio
1.85×
PEG Ratio
-7.28
Dividend Yield
2.10%
52W High
$69.06
52W Low
$47.47
Quality & Growth
ROE
1036.3%
ROA
605.2%
Gross Margin
5202.3%
Operating Margin
777.8%
Revenue Growth YoY
—
Debt / Equity
0.29
AI Fundamental Assessment
P/E ratio of 14.8 (inexpensive relative to a 15-40x range); Price-to-book of 1.8x; PEG ratio of -7.3 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 10.4%; Return on assets of 6.1%; Net margin of 6.0%; Gross margin of 52.0%; Current ratio of 2.49 (healthy short-term liquidity); Debt-to-equity of 0.29; Free cash flow per share is positive (6.19); Most recent quarter missed estimates by 3.1%; EPS growth decelerating (+0.0% -> -163.1% QoQ); Average YoY EPS growth of -115.8%; Analyst estimates falling over recent quarters
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