DECK · NYSE · STOCK
Deckers Brands (DECK) Stock Analysis
$92.08
52W $78.91 – $125.45
64/100
$12.49B
13.0
1.17
⚠
Buy rating, but near-term risk/reward is unfavorable
The long-term recommendation is based on the composite investment score. The near-term risk/reward is based on nearby support and resistance levels. These can differ when a strong company trades close to resistance with support further below.
Is DECK Bullish or Bearish?
Bullish.
Innellis AI committee rates Deckers Brands (DECK) Buy with a composite score of 64/100
, based on 5 analysts with 60% agreement.
Last updated August 25, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +10.57 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -9.43 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The primary driver is 5 consecutive earnings beats -- consistent execution. The main limiting factor is price structure making lower highs and lower lows. The committee is constructive but not yet at full conviction.
Bull & Bear Case
Bull Case
- 5 consecutive earnings beats -- consistent execution — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement — Technical
- News sentiment is positive (+0.49 across 27 articles, 14d) — News
Bear Case
- Price structure making lower highs and lower lows — Technical
- MACD histogram negative -- bearish momentum — Technical
- Trend and market structure agree -- coherent bearish picture — Technical
- Bollinger bandwidth of 18.9% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of August 25, 2026
Overall Committee Score
64/100
Agreement
60%
Analysts
5
Conviction
Moderate
Sector Rank
Top 9%
of 178 Consumer Cyclical peers
Growth Analyst
bullish
82
/ 100 · Moderate confidence
Strong, accelerating growth with consistent execution
+ 5 consecutive earnings beats -- consistent execution
Technical Analyst
neutral
49
/ 100 · High confidence
Mixed or range-bound price action
+ Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement
− Price structure making lower highs and lower lows
Risk Analyst
neutral
52
/ 100 · Moderate confidence
Moderate risk -- no single red flag, but nothing that clearly de-risks the position either
− Bollinger bandwidth of 18.9% signals elevated volatility
Macro Analyst
bullish
65
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst
bullish
73
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.49 across 27 articles, 14d)
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 3063.01)
Investment Thesis Evolution
Committee score moved marginally from 63.5 to 64.4.
- Conviction changed from high to moderate.
- Committee agreement fell sharply from 83% to 60%.
- Bullish support removed: 3 signal(s) disappeared.
- Bearish pressure eased: 1 signal(s) disappeared.
- Analyst(s) changed stance: Risk Analyst.
- Analyst(s) abstained: Value Analyst.
Analyst-level changes:
- Growth Analyst: score 68->82 (+14).
- Risk Analyst: stance bullish->neutral; score 62->52 (-9).
- Value Analyst abstained (was bullish at 64).
Comparing 2026-08-24 to 2026-08-25 (1 day apart).
Technical Analysis
RSI (14)
42.8
Neutral
MACD Histogram
-0.362
Bearish Momentum
Trend Direction
Downtrend
Weekly: Downtrend
Market Structure
Lh Ll
Support
$80.73
Resistance
$94.73
Bollinger %B
0.27
Inside Bands
Price vs Moving Averages
EMA 9
$92.05
Above
EMA 21
$95.23
Below
EMA 50
$99.33
Below
EMA 200
$104.61
Below
Fundamental Analysis
Valuation
69
Growth
75
Profitability
97
Financial Health
100
Cash Flow
70
Valuation
P/E Ratio
13.0×
P/B Ratio
5.51×
PEG Ratio
1.60
Dividend Yield
0.00%
52W High
$125.45
52W Low
$78.91
Quality & Growth
ROE
4096.9%
ROA
2776.9%
Gross Margin
5780.4%
Operating Margin
2266.8%
Revenue Growth YoY
—
Debt / Equity
0.21
AI Fundamental Assessment
P/E ratio of 13.0 (inexpensive relative to a 15-40x range); Price-to-book of 5.5x; PEG ratio of 1.6 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 41.0%; Return on assets of 27.8%; Net margin of 18.4%; Gross margin of 57.8%; Current ratio of 2.75 (healthy short-term liquidity); Debt-to-equity of 0.21; Free cash flow per share is positive (8.70); Most recent quarter beat estimates by 5.7%; 5 consecutive earnings beats; EPS growth accelerating (-71.2% -> -2.1% QoQ); Average YoY EPS growth of 1.1%; Analyst estimates falling over recent quarters
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