DECK · NASDAQ · STOCK
Deckers Brands
$96.02
52W $78.91 – $125.45
65/100
$13.27B
13.8
1.17
Is DECK Bullish or Bearish?
Bullish.
Innellis AI committee rates Deckers Brands (DECK) Buy with a composite score of 65/100
, based on 6 analysts with 83% agreement.
Last updated August 09, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +10.08 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -9.92 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The primary driver is news sentiment is positive (+0.60 across 24 articles, 14d). The main limiting factor is price structure making lower highs and lower lows. The committee is constructive but not yet at full conviction.
Bull & Bear Case
Bull Case
- P/E of 13.1 is inexpensive for the broad market — Value
- ROE of 41.1% shows genuine earnings power backing the valuation — Value
- 5 consecutive earnings beats -- consistent execution — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement — Technical
- Low leverage (debt-to-equity 0.00) -- balance sheet can absorb a shock — Risk
Bear Case
- Price-to-book of 5.7x prices in significant intangible value — Value
- Price structure making lower highs and lower lows — Technical
- MACD histogram negative -- bearish momentum — Technical
- Trend and market structure agree -- coherent bearish picture — Technical
- Bollinger bandwidth of 16.3% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of August 09, 2026
Overall Committee Score
65/100
Agreement
83%
Analysts
6
Conviction
High
Sector Rank
Top 19%
of 124 Consumer Cyclical peers
Value Analyst
bullish
64
/ 100 · High confidence
Classic value case: cheap on multiples with earnings power to back it up
+ P/E of 13.1 is inexpensive for the broad market
− Price-to-book of 5.7x prices in significant intangible value
Growth Analyst
bullish
68
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ 5 consecutive earnings beats -- consistent execution
Technical Analyst
neutral
49
/ 100 · High confidence
Mixed or range-bound price action
+ Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement
− Price structure making lower highs and lower lows
Risk Analyst
bullish
62
/ 100 · Moderate confidence
Risk profile is manageable -- leverage, volatility, and event exposure all look contained
+ Low leverage (debt-to-equity 0.00) -- balance sheet can absorb a shock
− Bollinger bandwidth of 16.3% signals elevated volatility
Macro Analyst
bullish
70
/ 100 · Moderate confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
bullish
77
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.60 across 24 articles, 14d)
Portfolio Manager
neutral
55
/ 100 · Moderate confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− 4 existing position pair(s) are highly correlated already
Investment Thesis Evolution
Committee score moved marginally from 65.3 to 64.9.
- Bullish support removed: 1 signal(s) disappeared.
- New bullish signals: 1 appeared.
Analyst-level changes:
- News Analyst: +1 bullish signal(s).
Comparing 2026-08-08 to 2026-08-09 (1 day apart).
Technical Analysis
RSI (14)
38.8
Neutral
MACD Histogram
-0.243
Bearish Momentum
Trend Direction
Downtrend
Weekly: Downtrend
Market Structure
Lh Ll
Support
$97.22
Resistance
$113.66
Bollinger %B
0.24
Inside Bands
Price vs Moving Averages
EMA 9
$99.17
Below
EMA 21
$100.96
Below
EMA 50
$103.01
Below
EMA 200
$105.93
Below
Fundamental Analysis
Valuation
66
Growth
75
Profitability
97
Financial Health
100
Cash Flow
70
Valuation
P/E Ratio
13.8×
P/B Ratio
5.85×
PEG Ratio
1.70
Dividend Yield
0.00%
52W High
$125.45
52W Low
$78.91
Quality & Growth
ROE
4096.9%
ROA
2776.9%
Gross Margin
5780.4%
Operating Margin
2266.8%
Revenue Growth YoY
—
Debt / Equity
0.21
AI Fundamental Assessment
P/E ratio of 13.8 (inexpensive relative to a 15-40x range); Price-to-book of 5.9x; PEG ratio of 1.7 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 41.0%; Return on assets of 27.8%; Net margin of 18.4%; Gross margin of 57.8%; Current ratio of 2.75 (healthy short-term liquidity); Debt-to-equity of 0.21; Free cash flow per share is positive (8.70); Most recent quarter beat estimates by 5.7%; 5 consecutive earnings beats; EPS growth accelerating (-71.2% -> -2.1% QoQ); Average YoY EPS growth of 1.1%; Analyst estimates falling over recent quarters
Get the Full DECK Analysis
Interactive charts · Live committee votes · Trade plan · Paper trading · AI Q&A
Open in Terminal →