DECK · NYSE · STOCK
Deckers Brands (DECK) Stock Analysis
$82.88
52W $77.20 – $122.29
65/100
$11.29B
11.7
1.12
Is DECK Bullish or Bearish?
Bullish.
Innellis AI committee rates Deckers Brands (DECK) Buy with a composite score of 65/100
, based on 6 analysts with 67% agreement.
Last updated October 10, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +9.86 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -10.14 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Risk Analyst sees a compelling case — low leverage (debt-to-equity 0.00) -- balance sheet can absorb a shock. Portfolio Manager remains cautious — sector concentration is already high (hhi 2796.97). This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- P/E of 11.1 is inexpensive for the broad market — Value
- ROE of 41.1% shows genuine earnings power backing the valuation — Value
- 5 consecutive earnings beats -- consistent execution — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- MACD histogram positive -- bullish momentum — Technical
- Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement — Technical
Bear Case
- Price-to-book of 5.7x prices in significant intangible value — Value
- Price structure making lower highs and lower lows — Technical
- Trend and market structure agree -- coherent bearish picture — Technical
- Price trading above the upper Bollinger Band -- stretched — Technical
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of October 10, 2026
Overall Committee Score
65/100
Agreement
67%
Analysts
6
Conviction
Moderate
Sector Rank
Top 7%
of 178 Consumer Cyclical peers
Value Analyst
bullish
64
/ 100 · High confidence
Classic value case: cheap on multiples with earnings power to back it up
+ P/E of 11.1 is inexpensive for the broad market
− Price-to-book of 5.7x prices in significant intangible value
Growth Analyst
bullish
68
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ 5 consecutive earnings beats -- consistent execution
Technical Analyst
neutral
56
/ 100 · High confidence
Mixed or range-bound price action
+ MACD histogram positive -- bullish momentum
− Price structure making lower highs and lower lows
Risk Analyst
bullish
80
/ 100 · Low confidence
Risk profile is manageable -- leverage, volatility, and event exposure all look contained
+ Low leverage (debt-to-equity 0.00) -- balance sheet can absorb a shock
Macro Analyst
bullish
65
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst
neutral
58
/ 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
Portfolio Manager
bearish
30
/ 100 · Moderate confidence
The existing book itself argues for caution here, independent of how good this specific stock looks
− Sector concentration is already high (HHI 2796.97)
Investment Thesis Evolution
Committee score moved marginally from 65.1 to 65.1.
- Bullish support removed: 1 signal(s) disappeared.
- New bullish signals: 1 appeared.
Analyst-level changes:
- Value Analyst: +1 bullish signal(s).
Comparing 2026-10-09 to 2026-10-10 (1 day apart).
Technical Analysis
RSI (14)
66.3
Neutral
MACD Histogram
0.999
Bullish Momentum
Trend Direction
Downtrend
Weekly: Downtrend
Market Structure
Lh Ll
Support
$80.73
Resistance
$94.73
Bollinger %B
1.04
Above Upper Band
Price vs Moving Averages
EMA 9
$80.90
Above
EMA 21
$81.13
Above
EMA 50
$85.75
Below
EMA 200
$97.99
Below
Fundamental Analysis
Valuation
75
Growth
75
Profitability
97
Financial Health
100
Cash Flow
70
Valuation
P/E Ratio
11.7×
P/B Ratio
4.98×
PEG Ratio
1.45
Dividend Yield
0.00%
52W High
$122.29
52W Low
$77.20
Quality & Growth
ROE
4096.9%
ROA
2776.9%
Gross Margin
5780.4%
Operating Margin
2266.8%
Revenue Growth YoY
—
Debt / Equity
0.21
AI Fundamental Assessment
P/E ratio of 11.7 (inexpensive relative to a 15-40x range); Price-to-book of 5.0x; PEG ratio of 1.4 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 41.0%; Return on assets of 27.8%; Net margin of 18.4%; Gross margin of 57.8%; Current ratio of 2.75 (healthy short-term liquidity); Debt-to-equity of 0.21; Free cash flow per share is positive (8.08); Most recent quarter beat estimates by 5.7%; 5 consecutive earnings beats; EPS growth accelerating (-71.2% -> -2.1% QoQ); Average YoY EPS growth of 1.1%; Analyst estimates falling over recent quarters
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