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DKS · NYSE · STOCK

Dick's Sporting Goods (DKS) Stock Analysis

Consumer Cyclical Updated October 10, 2026
$136.59
52W $120.15 – $244.38
56/100
$11.67B
14.4
1.10
AI Committee Verdict
Watch
56/100
Conviction: Contested · 50% agreement · 6 analysts
+4.5%
-10.9%
0.41:1
Contested

Is DKS Bullish or Bearish?

Mixed. Innellis AI committee rates Dick's Sporting Goods (DKS) Watch with a composite score of 56/100 , based on 6 analysts with 50% agreement. Last updated October 10, 2026.

What Would Change This View

Upgrade to Buy
Requires a committee score of 60.0 — +4.09 from today. Applies on the first day at or above the line; upgrades are never dampened.
Downgrade to Reduce
Requires the score to fall below 40.0 — -15.91 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.

Executive Summary

The committee is genuinely divided. Value Analyst sees a compelling case — p/e of 14.3 is inexpensive for the broad market. Portfolio Manager remains cautious — sector concentration is already high (hhi 2796.97). This disagreement is itself the signal — the setup is not clean in either direction.

Bull & Bear Case

Bull Case
  • P/E of 14.3 is inexpensive for the broad market — Value
  • Dividend yield of 3.2% pays you to wait — Value
  • Revenue growing 53.5% YoY -- genuine top-line momentum — Growth
  • Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
  • MACD histogram positive -- bullish momentum — Technical
  • News sentiment is positive (+0.17 across 10 articles, 14d) — News
Bear Case
  • EPS declining -35.0% YoY despite any revenue growth — Growth
  • 2 consecutive earnings misses -- execution concerns — Growth
  • Price structure making lower highs and lower lows — Technical
  • Trend and market structure agree -- coherent bearish picture — Technical
  • Bollinger bandwidth of 15.7% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or forward-looking judgement. They summarise what the numbers say today.
Price History (6M)

AI Investment Committee

Committee Consensus As of October 10, 2026
Overall Committee Score
56/100
Agreement
50%
Analysts
6
Conviction
Contested
Sector Rank
Top 50%
of 178 Consumer Cyclical peers
Value Analyst bullish
68 / 100 · Moderate confidence
Classic value case: cheap on multiples with earnings power to back it up
+ P/E of 14.3 is inexpensive for the broad market
Growth Analyst neutral
52 / 100 · High confidence
Moderate growth -- present but not remarkable
+ Revenue growing 53.5% YoY -- genuine top-line momentum
− EPS declining -35.0% YoY despite any revenue growth
Technical Analyst neutral
52 / 100 · High confidence
Mixed or range-bound price action
+ MACD histogram positive -- bullish momentum
− Price structure making lower highs and lower lows
Risk Analyst bearish
35 / 100 · Low confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− Bollinger bandwidth of 15.7% signals elevated volatility
Macro Analyst bullish
65 / 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst bullish
63 / 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.17 across 10 articles, 14d)
Portfolio Manager bearish
30 / 100 · Moderate confidence
The existing book itself argues for caution here, independent of how good this specific stock looks
− Sector concentration is already high (HHI 2796.97)
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Investment Thesis Evolution

Committee score moved marginally from 56.2 to 55.9.

Analyst-level changes:
  • News Analyst: +1 bullish signal(s).
  • Risk Analyst: +1 bearish signal(s).
  • Value Analyst: +1 bullish signal(s).

Comparing 2026-10-09 to 2026-10-10 (1 day apart).

Technical Analysis

RSI (14)
56.8
Neutral
MACD Histogram
2.313
Bullish Momentum
Trend Direction
Downtrend
Weekly: Sideways
Market Structure
Lh Ll
Support
$121.71
Resistance
$142.72
Bollinger %B
0.75
Inside Bands
Price vs Moving Averages
EMA 9
$134.46 Above
EMA 21
$136.10 Above
EMA 50
$152.43 Below
EMA 200
$189.26 Below

Fundamental Analysis

Valuation
97
Growth
54
Profitability
44
Financial Health
56
Cash Flow
70
Valuation
P/E Ratio 14.4×
P/B Ratio 2.12×
PEG Ratio -0.41
Dividend Yield 3.63%
52W High $244.38
52W Low $120.15
Quality & Growth
ROE 1532.9%
ROA 487.8%
Gross Margin 3205.2%
Operating Margin 679.6%
Revenue Growth YoY —
Debt / Equity 1.39
AI Fundamental Assessment
P/E ratio of 14.4 (inexpensive relative to a 15-40x range); Price-to-book of 2.1x; PEG ratio of -0.4 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 15.3%; Return on assets of 4.9%; Net margin of 4.0%; Gross margin of 32.1%; Current ratio of 1.48 (tight short-term liquidity); Debt-to-equity of 1.39; Free cash flow per share is positive (2.70); Most recent quarter missed estimates by 7.1%; 2 consecutive earnings misses; EPS growth accelerating (-15.9% -> +21.7% QoQ); Average YoY EPS growth of -19.4%; Analyst estimates rising over recent quarters
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