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Fomento Económico Mexicano, S.A.B. de C.V.

Consumer Defensive Updated August 11, 2026
$118.03
52W $83.08 – $141.47
62/100
$40.28B
19.8
0.18
AI Committee Verdict
Buy
62/100
Conviction: High · 80% agreement · 5 analysts
High

Is FMX Bullish or Bearish?

Bullish. Innellis AI committee rates Fomento Económico Mexicano, S.A.B. de C.V. (FMX) Buy with a composite score of 62/100 , based on 5 analysts with 80% agreement. Last updated August 11, 2026.

What Would Change This View

Upgrade to Strong Buy
Requires a committee score of 75.0 — +13.33 from today. Applies on the first day at or above the line; upgrades are never dampened.
Downgrade to Watch
Requires the score to fall below 55.0 — -6.67 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.

Executive Summary

The primary driver is vix regime is low -- calm backdrop supports risk-taking. The main limiting factor is rsi at 29 is in oversold territory (could mean either capitulation or a bounce setup). The committee is constructive but not yet at full conviction.

Bull & Bear Case

Bull Case
  • P/E of 7.8 is inexpensive for the broad market — Value
  • EPS growing 64.2% YoY — Growth
  • VIX regime is low -- calm backdrop supports risk-taking — Macro
  • Market regime is bullish (Bull market -- normal position sizing) — Macro
  • News sentiment is positive (+0.15 across 13 articles, 14d) — News
Bear Case
  • RSI at 29 is in oversold territory (could mean either capitulation or a bounce setup) — Technical
  • MACD histogram negative -- bearish momentum — Technical
  • Price trading below the lower Bollinger Band -- stretched to the downside — Technical
Both cases are generated from quantitative data signals, not qualitative or forward-looking judgement. They summarise what the numbers say today.
Price History (6M)

AI Investment Committee

Committee Consensus As of August 11, 2026
Overall Committee Score
62/100
Agreement
80%
Analysts
5
Conviction
High
Sector Rank
Top 27%
of 72 Consumer Defensive peers
Value Analyst bullish
68 / 100 · Moderate confidence
Classic value case: cheap on multiples with earnings power to back it up
+ P/E of 7.8 is inexpensive for the broad market
Growth Analyst bullish
62 / 100 · Moderate confidence
Strong, accelerating growth with consistent execution
+ EPS growing 64.2% YoY
Technical Analyst bearish
38 / 100 · High confidence
Price action is deteriorating -- trend and/or momentum are working against this name
− RSI at 29 is in oversold territory (could mean either capitulation or a bounce setup)
Macro Analyst bullish
78 / 100 · Moderate confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
+ VIX regime is low -- calm backdrop supports risk-taking
News Analyst bullish
63 / 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.15 across 13 articles, 14d)
Portfolio Manager neutral
55 / 100 · Moderate confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− 2 existing position pair(s) are highly correlated already
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Technical Analysis

RSI (14)
28.8
Oversold
MACD Histogram
-1.085
Bearish Momentum
Trend Direction
Sideways
Weekly: Uptrend
Market Structure
Hh Hl
Bollinger %B
-0.03
Below Lower Band
Price vs Moving Averages
EMA 9
$122.70 Below
EMA 21
$125.01 Below
EMA 50
$124.91 Below
EMA 200
$114.71 Above

Fundamental Analysis

Valuation
85
Profitability
33
Financial Health
47
Cash Flow
70
Valuation
P/E Ratio 19.8×
P/B Ratio 3.15×
PEG Ratio 0.19
Dividend Yield 5.00%
52W High $141.47
52W Low $83.08
Quality & Growth
ROE 793.2%
ROA 244.2%
Gross Margin 4050.7%
Operating Margin 850.1%
Revenue Growth YoY
Debt / Equity 1.17
AI Fundamental Assessment
[reduced confidence: limited earnings history] P/E ratio of 19.8 (inexpensive relative to a 15-40x range); Price-to-book of 3.2x; PEG ratio of 0.2 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 7.9%; Return on assets of 2.4%; Net margin of 3.6%; Gross margin of 40.5%; Current ratio of 1.14 (tight short-term liquidity); Debt-to-equity of 1.17; Free cash flow per share is positive (207.09); Earnings-history trend unavailable; growth based on TTM year-over-year only.
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