PG · NYSE · STOCK
Procter & Gamble (PG) Stock Analysis
$151.23
52W $137.62 – $167.25
57/100
$359.51B
22.4
0.38
Is PG Bullish or Bearish?
Mixed.
Innellis AI committee rates Procter & Gamble (PG) Watch with a composite score of 57/100
, based on 6 analysts with 67% agreement.
Last updated October 10, 2026.
What Would Change This View
- Upgrade to Buy
- Requires a committee score of 60.0 — +2.81 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Reduce
- Requires the score to fall below 40.0 — -17.19 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Macro Analyst sees a compelling case. Portfolio Manager remains cautious — sector concentration is already high (hhi 2796.97). This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- ROE of 29.8% shows genuine earnings power backing the valuation — Value
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- MACD histogram positive -- bullish momentum — Technical
- News sentiment is positive (+0.20 across 84 articles, 14d) — News
Bear Case
- Price-to-book of 6.3x prices in significant intangible value — Value
- 3 consecutive earnings misses -- execution concerns — Growth
- Price trading above the upper Bollinger Band -- stretched — Technical
- Current ratio of 0.68 is tight -- limited short-term liquidity cushion — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of October 10, 2026
Overall Committee Score
57/100
Agreement
67%
Analysts
6
Conviction
Moderate
Sector Rank
Top 44%
of 72 Consumer Defensive peers
Value Analyst
neutral
55
/ 100 · Moderate confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 29.8% shows genuine earnings power backing the valuation
− Price-to-book of 6.3x prices in significant intangible value
Growth Analyst
neutral
48
/ 100 · High confidence
Moderate growth -- present but not remarkable
+ Quarter-over-quarter growth rate is ACCELERATING, not just positive
− 3 consecutive earnings misses -- execution concerns
Technical Analyst
neutral
58
/ 100 · High confidence
Mixed or range-bound price action
+ MACD histogram positive -- bullish momentum
− Price trading above the upper Bollinger Band -- stretched
Risk Analyst
neutral
52
/ 100 · Moderate confidence
Moderate risk -- no single red flag, but nothing that clearly de-risks the position either
− Current ratio of 0.68 is tight -- limited short-term liquidity cushion
Macro Analyst
bullish
65
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst
bullish
64
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.20 across 84 articles, 14d)
Portfolio Manager
bearish
30
/ 100 · Moderate confidence
The existing book itself argues for caution here, independent of how good this specific stock looks
− Sector concentration is already high (HHI 2796.97)
Investment Thesis Evolution
Committee score moved marginally from 57.6 to 57.2.
- Bullish support removed: 1 signal(s) disappeared.
- New bullish signals: 1 appeared.
Analyst-level changes:
- News Analyst: +1 bullish signal(s).
Comparing 2026-10-09 to 2026-10-10 (1 day apart).
Technical Analysis
RSI (14)
69.2
Neutral
MACD Histogram
0.453
Bullish Momentum
Trend Direction
Sideways
Weekly: Downtrend
Market Structure
Lh Ll
Support
$141.88
Resistance
$152.04
Bollinger %B
1.06
Above Upper Band
Price vs Moving Averages
EMA 9
$148.26
Above
EMA 21
$147.21
Above
EMA 50
$146.63
Above
EMA 200
$147.65
Above
Fundamental Analysis
Valuation
30
Growth
38
Profitability
92
Financial Health
46
Cash Flow
70
Valuation
P/E Ratio
22.4×
P/B Ratio
6.75×
PEG Ratio
21.38
Dividend Yield
2.86%
52W High
$167.25
52W Low
$137.62
Quality & Growth
ROE
2954.5%
ROA
1268.2%
Gross Margin
5017.6%
Operating Margin
2269.1%
Revenue Growth YoY
—
Debt / Equity
0.64
AI Fundamental Assessment
P/E ratio of 22.4 (inexpensive relative to a 15-40x range); Price-to-book of 6.7x; PEG ratio of 21.4 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 29.5%; Return on assets of 12.7%; Net margin of 18.4%; Gross margin of 50.2%; Current ratio of 0.68 (tight short-term liquidity); Debt-to-equity of 0.64; Free cash flow per share is positive (6.57); Most recent quarter missed estimates by 1.5%; 3 consecutive earnings misses; EPS growth accelerating (-15.4% -> -10.1% QoQ); Average YoY EPS growth of -3.4%; Analyst estimates falling over recent quarters
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