PLNT · NYSE · STOCK
Planet Fitness (PLNT) Stock Analysis
$47.99
52W $37.03 – $114.26
59/100
$3.81B
16.3
1.04
Is PLNT Bullish or Bearish?
Bullish.
Innellis AI committee rates Planet Fitness (PLNT) Buy with a composite score of 59/100
, based on 6 analysts with 67% agreement.
Last updated October 10, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +16.28 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -3.72 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Growth Analyst sees a compelling case — eps growing 31.7% yoy. Portfolio Manager remains cautious — sector concentration is already high (hhi 2796.97). This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- P/E of 15.0 is inexpensive for the broad market — Value
- ROE of 35.8% shows genuine earnings power backing the valuation — Value
- EPS growing 31.7% YoY — Growth
- 5 consecutive earnings beats -- consistent execution — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- MACD histogram positive -- bullish momentum — Technical
Bear Case
- Debt-to-equity of 2.61 adds balance-sheet risk to the value case — Value
- Price structure making lower highs and lower lows — Technical
- RSI at 73 is in overbought territory — Technical
- Trend and market structure agree -- coherent bearish picture — Technical
- High leverage (debt-to-equity 2.61) amplifies downside in a stress scenario — Risk
- Bollinger bandwidth of 34.4% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of October 10, 2026
Overall Committee Score
59/100
Agreement
67%
Analysts
6
Conviction
Contested
Sector Rank
Top 33%
of 178 Consumer Cyclical peers
Value Analyst
bullish
63
/ 100 · Moderate confidence
Classic value case: cheap on multiples with earnings power to back it up
+ P/E of 15.0 is inexpensive for the broad market
− Debt-to-equity of 2.61 adds balance-sheet risk to the value case
Growth Analyst
bullish
79
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ EPS growing 31.7% YoY
Technical Analyst
neutral
49
/ 100 · High confidence
Mixed or range-bound price action
+ MACD histogram positive -- bullish momentum
− Price structure making lower highs and lower lows
Risk Analyst
bearish
32
/ 100 · Moderate confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− High leverage (debt-to-equity 2.61) amplifies downside in a stress scenario
Macro Analyst
bullish
65
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst
bullish
64
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.20 across 15 articles, 14d)
Portfolio Manager
bearish
30
/ 100 · Moderate confidence
The existing book itself argues for caution here, independent of how good this specific stock looks
− Sector concentration is already high (HHI 2796.97)
Investment Thesis Evolution
Committee score moved marginally from 60.0 to 58.7.
- New bearish signals: 2 appeared.
- Bullish support removed: 1 signal(s) disappeared.
- New bullish signals: 1 appeared.
- Bearish pressure eased: 1 signal(s) disappeared.
Analyst-level changes:
- Risk Analyst: +1 bearish signal(s).
- Technical Analyst: score 56->49 (-8); +1 bearish signal(s).
- Value Analyst: +1 bullish signal(s).
Comparing 2026-10-09 to 2026-10-10 (1 day apart).
Technical Analysis
RSI (14)
72.7
Overbought
MACD Histogram
0.633
Bullish Momentum
Trend Direction
Downtrend
Weekly: Downtrend
Market Structure
Lh Ll
Support
$47.59
Resistance
$57.29
Bollinger %B
0.72
Inside Bands
Price vs Moving Averages
EMA 9
$43.98
Above
EMA 21
$44.99
Above
EMA 50
$47.99
Below
EMA 200
$63.28
Below
Fundamental Analysis
Valuation
98
Growth
82
Profitability
58
Financial Health
83
Cash Flow
70
Valuation
P/E Ratio
16.3×
P/B Ratio
-6.01×
PEG Ratio
0.52
Dividend Yield
0.00%
52W High
$114.26
52W Low
$37.03
Quality & Growth
ROE
-4532.8%
ROA
706.0%
Gross Margin
5030.3%
Operating Margin
3065.9%
Revenue Growth YoY
—
Debt / Equity
-4.82
AI Fundamental Assessment
P/E ratio of 16.3 (inexpensive relative to a 15-40x range); Price-to-book of -6.0x; PEG ratio of 0.5 (under 1.0 suggests growth is undervalued relative to price); Return on equity of -45.3%; Return on assets of 7.1%; Net margin of 16.9%; Gross margin of 50.3%; Current ratio of 1.58 (healthy short-term liquidity); Debt-to-equity of -4.82; Free cash flow per share is positive (3.40); Most recent quarter beat estimates by 2.2%; 5 consecutive earnings beats; EPS growth accelerating (-10.8% -> +18.9% QoQ); Average YoY EPS growth of 2.3%; Analyst estimates rising over recent quarters
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