ROL · NYSE · STOCK
Rollins (ROL) Stock Analysis
$32.44
52W $32.42 – $66.14
57/100
$15.60B
29.5
0.74
Is ROL Bullish or Bearish?
Mixed.
Innellis AI committee rates Rollins, Inc. (ROL) Watch with a composite score of 57/100
, based on 6 analysts with 50% agreement.
Last updated September 20, 2026.
What Would Change This View
- Upgrade to Buy
- Requires a committee score of 60.0 — +3.47 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Reduce
- Requires the score to fall below 40.0 — -16.53 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is split. Analysts see this stock differently enough that the current rating reflects genuine uncertainty, not a weak signal.
Bull & Bear Case
Bull Case
- ROE of 37.2% shows genuine earnings power backing the valuation — Value
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement — Technical
- News sentiment is positive (+0.39 across 13 articles, 14d) — News
Bear Case
- P/E of 29.3 is moderate-to-rich — Value
- Price-to-book of 21.2x prices in significant intangible value — Value
- Price structure making lower highs and lower lows — Technical
- RSI at 18 is in oversold territory (could mean either capitulation or a bounce setup) — Technical
- MACD histogram negative -- bearish momentum — Technical
- Trend and market structure agree -- coherent bearish picture — Technical
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of September 20, 2026
Overall Committee Score
57/100
Agreement
50%
Analysts
6
Conviction
Contested
Sector Rank
Top 53%
of 227 Industrials peers
Value Analyst
neutral
54
/ 100 · High confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 37.2% shows genuine earnings power backing the valuation
− P/E of 29.3 is moderate-to-rich
Growth Analyst
bullish
62
/ 100 · Moderate confidence
Strong, accelerating growth with consistent execution
+ Quarter-over-quarter growth rate is ACCELERATING, not just positive
Technical Analyst
neutral
41
/ 100 · High confidence
Mixed or range-bound price action
+ Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement
− Price structure making lower highs and lower lows
Risk Analyst
neutral
47
/ 100 · Moderate confidence
Moderate risk -- no single red flag, but nothing that clearly de-risks the position either
− Current ratio of 0.60 is tight -- limited short-term liquidity cushion
Macro Analyst
bullish
65
/ 100 · Low confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
News Analyst
bullish
70
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.39 across 13 articles, 14d)
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2518.64)
Investment Thesis Evolution
Committee score moved marginally from 56.5 to 56.5.
- New bearish signals: 1 appeared.
- Bearish pressure eased: 1 signal(s) disappeared.
Analyst-level changes:
- Value Analyst: +1 bearish signal(s).
Comparing 2026-09-19 to 2026-09-20 (1 day apart).
Technical Analysis
RSI (14)
18.4
Oversold
MACD Histogram
-0.131
Bearish Momentum
Trend Direction
Downtrend
Weekly: Downtrend
Market Structure
Lh Ll
Bollinger %B
-0.04
Below Lower Band
Price vs Moving Averages
EMA 9
$33.97
Below
EMA 21
$35.14
Below
EMA 50
$37.89
Below
EMA 200
$47.46
Below
Fundamental Analysis
Valuation
14
Growth
52
Profitability
86
Financial Health
43
Cash Flow
70
Valuation
P/E Ratio
29.5×
P/B Ratio
10.92×
PEG Ratio
3.31
Dividend Yield
2.25%
52W High
$66.14
52W Low
$32.42
Quality & Growth
ROE
3832.5%
ROA
1677.1%
Gross Margin
5070.5%
Operating Margin
1868.0%
Revenue Growth YoY
—
Debt / Equity
0.78
AI Fundamental Assessment
P/E ratio of 29.5 (moderate relative to a 15-40x range); Price-to-book of 10.9x; PEG ratio of 3.3 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 38.3%; Return on assets of 16.8%; Net margin of 13.6%; Gross margin of 50.7%; Current ratio of 0.63 (tight short-term liquidity); Debt-to-equity of 0.78; Free cash flow per share is positive (1.29); Most recent quarter missed estimates by 7.0%; EPS growth accelerating (-4.0% -> +33.3% QoQ); Analyst estimates rising over recent quarters
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